Senior Partner Marketing Manager Alexa Everywhere

Job Description

DESCRIPTIONThe EU Alexa International Partner Marketing team works with third-party partners such as Sonos, Bose, Facebook and others to launch, market and sell Alexa built-in products across channels, including on- and off-Amazon. We build joint go-to-market plans with our partners, with the aim of developing an engaged Alexa customer base on third-party devices.The EU Alexa International Partner Marketing team is looking for a savvy marketer who can develop, direct and execute digital and physical marketing programs to drive sales of Alexa built-in products with our top partners. The ideal candidate has an entrepreneurial spirit, and a successful track record in partner and/or consumer product marketing with experience developing and localizing global programs that drive customer acquisition and engagement. In this role you will be challenged to innovate and pioneer marketing approaches as you: 1) help partners launch new products with Alexa built-in, 2) help drive customer adoption and usage of Alexa across product categories, and 3) define scalable strategies for executing cross-functional marketing programs and customer campaigns that highlight Alexa built-in products. In typical Amazon fashion, this role will hold a high bar for measurement of marketing activities, and will define success metrics, measurement methods and reporting processes for their efforts. This role will be at the forefront of a new ecosystem – engaging device manufacturers and consumers to improve the way people interact with technology.Alexa is enabling many new connected devices and exciting consumer use cases in the home, at work and on-the-go, and Alexa Everywhere marketing enables device partners to go to market quickly, effectively, and visibly. Key responsibilities for the position include:· Identify and prioritize leading third-party partners for execution of co-marketing campaigns, driving sell-through, activation and customer engagement.· Collaborate with partners to jointly define, develop, execute and analyze high-impact go-to-market campaigns including timelines, channels, merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.· Develop an understanding of the drivers of local purchase behavior (acquisition), customer activation (engagement) and habitual usage (retention) and translate those insights into go-to-market programs, campaigns and promotions.· Execute campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions and maximize ROI.· Localize international programs as necessary, working with global marketing teams to tailor programs to meet local requirements.· Manage co-marketing budget including forecasting and reporting on a regular basis.· Support local Business Development teams with content and marketing programs for partners.· Work closely with Business Development, PR, Product Management, UX, Brand, Amazon Legal, Category Leads, Retail teams and other Amazon stakeholders to ensure internal cross-functional alignment.· Represent Amazon in meetings with key partners, as well as establish strong, collaborative relationships with partners through the go-to-market and customer activation lifecycle.· Report weekly on our success metrics including performance of launch, acquisition and retention activity.