Senior Marketing Manager

Job Description

Purpose of jobThe primary duties of this role include:

• Developing and delivering the commercial marketing strategy and plans for the upcoming development pipeline (primarily in London);
• Supporting in the delivery of a plan/campaign that ensures that we are partner of choice into the next development pipeline for both existing and new customers;
• Changing the way in which we speak about ourselves as a business - shift from product features > customer benefit;
• Mentoring team members
• Leading on any RFPs; and

• Ensuring the Marketing Director is fully supported.

Scope of jobPeople

• To work closely with the marketing managers and marketing executives on their delivery of all development/asset marketing plans
• To work closely with the portfolio/asset, development, and leasing teams
• Work closely with creative agencies, including PR agency

Financial

• To directly manage all budgets for own projects and oversee the management of other marketing budgets

Other

• To ensure that the commercial marketing function is meeting the needs of its clients, peers and potential clients.

Principle accountabilities

• Develop marketing strategies and directly manage and oversee the implementation/activation of them
• Responsible for the management of all external commercial marketing agencies, including the adherence to contracts, SLAs and pitch processes
• Responsible for seeking out innovative and forward-thinking solutions for commercial marketing campaigns, including digital, to stay ahead of competitors and deliver cut through for Landsec
• Manage the commercial budgets effectively
• Responsible for circa £500,000 -£1.5million marketing budget for each new development
• Responsible for all digital assets and digital campaigns relating to owned projects
• Stakeholder management
• Working closely with key stakeholders in the business to ensure all output is delivered in line with Landsec vision and strategy. Delivering on Landsecs 5 differentiators wherever possible

Decision making authorityWithout reference:

• Development and implementation of commercial marketing strategies
• Manage marketing budgets effectively
• Develop and manage relationships with internal and external stakeholders

With reference:

• Work closely with the rest of the marketing team to ensure we are delivering against BU KPIs and that we have consistent and appropriate processes in place
• Develop marketing strategies to support overall Workplace division business objectives.

Key competencies

• Experienced Senior Marketing Manager with several years track record
• Strong interpersonal skills - communication, influencing, mentoring
• Team player
• Energy and enthusiasm
• Attention to detail
• Negotiation skills
• Relationship builder

Knowledge, experience and qualificationsEssential

• Previous property and offices marketing experience
• Understanding of London property, offices and development landscape
• Must have B2B experience
• Proven track record in creative marketing and branding
• Commercially aware. Able to deliver work cost effectively and able to work to tight budgets and deadlines
• Cross channel experience, including overseeing: website creation, social assets, EDMs, digital content, app content
• Understanding of performance marketing
• Experience of agency management
• Proven experience in stakeholder management
• Experience of appointing creative agencies, including pitch process

Desirable

• PR understanding and experience
• Strong copywriting skills