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Senior Marketing Manager - 12 month FTC

EMR
Job LocationLondon
EducationNot Mentioned
Salary75,000 - 85,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , full-time

Job Description

A global consumer finance provider is seeking a Senior Marketing Manager to develop and implement strategic B2C marketing acquisition and retention campaigns.This role is a 12-month FTC.

  • UK experience essential. Please do not apply if you require sponsorship OR if you are looking for a fully home-based role
Responsibilities:
  • Deliver and execute the B2C marketing strategy and implement digital B2C marketing (acquisition & retention), PR, video content, product and market analysis, literature, presentations, digital and social
  • Support Head of Channel Marketing (UK B2C) & Senior Marketing Manager in manging relationships with a number of Investment Trust boards
  • Optimise marketing initiatives to ensure effective ROI on all campaigns, with focus on digital activity
  • Without exception, ensure all regulatory requirements and internal guidelines / processes are adhered to
  • Support development and effectively execute the marketing strategy for the relevant business area
  • Responsible for supporting development and implementation of strategic and tactical marketing plans for all products sold through the relevant channel, including the launch of new products as required
  • Ensure all opportunities are maximised, including growing engagement with existing clients and attracting new clients
  • Effectively execute all marketing activities within agreed budget
Requirements:
  • Solid B2C consumer finance experience is essential - B2C insurance / B2C financial services
  • Proven skills in implementing a B2C marketing strategy
  • Sound knowledge of marketing including promotions and communications (relevant to the Direct/B2C channel)
  • Good knowledge of retail investment management / savings industry preferred
  • Digital Marketing expertise, including CRM/email marketing (experience with Pardot or similar email marketing system preferred)
  • Experience in PPC, SEO, and Social Media.
  • Experienced campaign manager, leading from agency briefing through to execution, delivery, reporting and post-campaign analysis
  • Web analytics tools (Google/Adobe Analytics)
  • UK experience essential. Please do not apply if you require sponsorship OR looking for a fully home-based role
£70-80,000 - Basic Salary + Excellent Benefits

Keyskills :
financial servicesb2c marketingconsumer financesavingsB2C acquisitionB2C retention

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