Senior Marketing Executive - ESG

Job Description

As a Senior Marketing Executive, reporting to a Senior Marketing Manager, you will drive activities that build awareness of the brand and interest for the investment funds that support the sustainability transition. You will work closely with our infrastructureand sustainability divisions, along with the brands strategic partners, including The Eden Project to further evolve the brands content platforms, materials and marketing opportunities.Client DetailsAs a sustainability-led investment management firm, that sets its investment strategies in the context of the long-term trends shaping society and the planet, this is an ambitious and dynamic group that is evolving the companies brand and storytelling narrative,pushing its marketing platforms and finding innovative new ways to reach investors of all kinds, around the world.DescriptionCollaborate with Investment Management and Investor Relations teams to create all forms of marketing content to promote infrastructure funds and industry leading sustainable business practices at the firm.· Develop strategies and campaign plans to promote the brands infrastructure funds and sustainability themed content across the firms marketing platforms (web, social, podcast, video platforms)· Coordinate investor events to promote infrastructure fund launches, thought leadership and investment strategies in locations around the world· Support in developing the strategy and taking the lead on the execution of all marketing activities that support Foresights partnership with The Eden Project· Coordinate local marketing activities in global markets - APAC, EMEA, US· Identify trends and insights and stay up to date with digital technology developments, testing new tools and technologies to engage institutional and retail audiences online· Design and manage content updates within the CMS (Umbraco) - text, documents etc and support in optimising website to maximise user engagement· Measure and report on performance of all digital marketing campaigns and assess these against lead-gen goals (ROI and KPIs)· Work with governance and compliance teams to ensure rigorous evaluation of materials to ensure standards are met and enforced across the teamProfileCreative aptitude for writing and designing marketing content to raise awareness and profile of a brand to B2B audiences (knowledge of institutional and retail investor audiences not essential but preferred)· Ability to design and coordinate production of video and audio content with agency suppliers· Excellent organisation skills and ability to work to tight deadlines and under pressure· Excellent verbal and written communications· Excellent Salesforce (or equivalent CRM) skills· A results and action orientated approach; ability to drive projects through to completion delivering clearly defined results or impact· Excellent organisation skills and ability to work to tight deadlines and under pressure· Confident in communicating and presenting to senior management· Confident in liaising with externals, such as strategic partners, journalists, PR/media agencies and Placement Agents (from time to time)· Self-starter, motivated to learn and comfortable with identifying and executing on new areas of opportunity· Experience juggling multiple projects and deadlines simultaneouslyJob OfferExciting Senior Marketing Executive position within Sustainable Investments.Based in London.