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Senior Marketing Exec/ Marketing Manager (B2B events)

Albany Appointments
Job LocationLondon
EducationNot Mentioned
Salary32,000 - 41,000 per annum, negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

We are looking for marketers with varied experience to join a leading B2B Conference Company who deliver high quality conferences all over the world. This role will be working on their Life Science portfolio, with 80% of the events taking place in the US.You will create and deliver strategic marketing campaigns to maximise the commercial opportunity for your events. You will utilise the full marketing mix to exceed lead generation, conversion, and revenue targets, balancing tried-and-tested activities withnew ideas across all channels.This role is open to various experience levels:Marketing Manager: £34-41k (£37-46k OTE) - min. 2+ years events marketing experienceSenior Operations Exec: £31-33k (£34-38k OTE) - min. 1+ years events marketing experienceOur client offer an incredible company culture, based on honesty and transparency. You only have to look at their unbeatable Glassdoor reviews to understand how much employees love to work there!Benefits include annual personal learning budget (want to learn how to knit, surf, cook etc then feel free), hybrid working, social clubs, office yoga, running club, annual award dinners, unbeatable staff parties, monthly social events, annual leave thatincreases to 30 days with service, 1st class training & development, unlimited career opportunities and much more!Key Tasks & Responsibilities:

  • Managing the data research process to target the right audience.
  • Comprehensive and detailed campaign analysis to identify key levers.
  • Effective email marketing, copywriting, data segmentation use.
  • Leveraging affiliate marketing through speakers, sponsors, media partners and associations.
  • Engaging social media strategy and management.
  • Autonomy over marketing budget allocation at event level.
About You:
  • Ability to fulfil marketing plans autonomously.
  • Effective time management and prioritisation of short and long-term projects.
  • Strong written communication skills.
  • Able to apply copywriting principles to external marketing communications.
  • Able to conduct basic data analysis to inform the direction of the marketing campaign.
  • Excitement about driving commercial results through marketing.
  • Understand the mission and values of the department and organisation.
  • Experience of the following desired (but not required): Salesforce, Pardot, Google Analytics, Google Adwords.
Location: Central LondonSalary: £32,000 - £41,000 DOE _ profit share (OTE £34-46K OTE)When you refer a friend or colleague to Albany and we successfully place them, we will send you experience day vouchers. Activities include: View from the Shard, Climb the O2, spas, glamping and hotels, fine dining, afternoon tea, cocktail making, cookery classes, Segway adventures, Zorbing, and much more!

Keyskills :
Marketing ExecutiveMarketing ManagerOperations ManagementStrategyB2B Marketing

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