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Senior Email Marketing Executive

Solve Recruitment Limited
Job LocationLondon
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

If you love the variety of an agency, but would like to work in house, this could be the perfect opportunity for you. Our Client are a Large Company, with Multiple Sites, Multiple Brands and Affiliates. Therefore, in house, they have their very own Creative Agency! Due to continuous growth, we are now looking for an experienced Senior Email Marketing Executive, to join their fabulous team.They have been named a "Sunday Times Top 100 Company to Work For" for 6 years running. Additionally, they have been certified by the Princess Anne Royal training awards for the training and development of their staff.This is an exciting opportunity for the right individual to make their mark within a large organisation. They have doubled in size in the last 12 months and are expected to grow by a further 50% next year which creates plenty of career growth opportunities!You’ll be joining a rapidly growing team of technical & creative people with an annual marketing budget of £30 million.They offer flexible working hours too!Salary & Benefits Package

  • Free parking
  • Flexible hours
  • Working from home days
  • Fun and entrepreneurial office environment
  • Bupa Medical Cash Plan
  • Monthly incentives (Past incentives have included a meal at a top Gordon Ramsay Restaurant, a day at a Spa or a track day driving a supercar)
  • Extra holiday for years of service
  • Death in service benefit
  • Management Development Programme
  • Clear Development Path
    • Role & ResponsibilitiesWe are looking for a Senior Email Executive to take our Email Lead Generation activity to the next level. This is a great opportunity for an experienced Email Exec looking to step up in to a more senior role with a stable, secure and growing Company.The Senior Email Exec will be responsible for growing our Life Insurance Leads.Role requirements:
  • Roll out the new email contact strategy to grow Life lead volume from first contact emails, retargeting and member get member recommendations.
  • Own the email survey programme, conducting regular customer market research to produce data and insights for board level review.
  • Work with the Data Officer, CRM Team, IT and Compliance to create a new data opt-in strategy and process and to access the data needed to develop a new contact strategy.
  • Reporting - provide regular reporting on email activity, detailing the increased volume and profit growth generated.
  • Analysis - Analyse all aspects of email campaigns KPIs to deliver continuously improved results.
  • Creative - work with the design team to develop highly engaging creative that converts well.
  • Create, update and manage the email creative templates
  • Dynamic emails - create an automated dynamic email and segmentation plan to effectively automate the next best action’ emails and online journeys dependent on customer behaviour.
  • Testing - Manage and implement a testing plan - continuously conduct A/B and multivariant testing across the account to deliver improved lead volume results.
    • Skills & experience:
  • At least 1-2 years’ experience as an Email Executive
  • Experience creating email strategy and plans
  • Experience creating a data strategy
  • Knowledge and experience of HTML
  • Working knowledge of GDPR
  • Familiar with CRM systems
  • Previous experience of using an automated, dynamic email service provider such as DotMailer or Pure 360
  • Proficient in Google Analytics
  • Strong communication skills - written and spoken
  • Strong analytical skills (campaign tracking, performance monitoring, reporting, analysis)
  • Attention to detail
  • Ability to meet deadlines and deliver to reaching performance KPIs
    • If this is the perfect opporutnity for you, why not apply today!

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