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Senior Display & Programmatic Executive

LiveScore Group
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

The RoleWe have a new opportunity available for a Senior Display & Programmatic Executive’ to join a high performing digital User Acquisition (UA) team within LiveScore Group. LiveScore Group has continued to grow throughout recent times and with Sports back on we can hear our crowds cheering and we’re getting involved!In this position, reporting to the Display & Programmatic Manager, you will contribute to both Direct Publisher buys and Programmatic Media campaigns for LiveScore Bet and Virgin Bet.The role will be to own the end-to-end running of Display & Programmatic campaigns, including improving internal visibility of Display & Programmatic campaigns, driving improvements to conversion rates through regular testing and supporting lower funnel acquisition performance.Key Responsibilities

  • Campaign management, from purchasing of Media inventory, campaign execution and delivery through to post-campaign reporting.
  • On-going optimization of live campaigns including monitoring, QA and troubleshooting.
  • Planning of campaigns and promotions around key events on the Sporting calendar
  • Developing creative testing plans and liaising with internal design teams to coordinate campaign assets.
  • Building reports and sharing insights amongst the wider team as well as to senior stakeholders
  • A/B testing of the full user acquisition flow (Creative, Landing Pages, etc.).
  • Ensuring all advertising meets applicable Compliance guidelines, including content and age verification rules
  • Working with key partners and publishers (Google, Verizon, etc.) to achieve best outcomes on mutual campaigns.
    • Key Skills/Experience
  • 2+ years experience in an analytical digital marketing role.
  • Strong analytical skills
  • Adept with Google Campaign Manager or other similar ad servers
  • Hands-on experience with at least 1 DSP, ideally Display & Video 360
  • Experience of running, coordinating and analysing A/B tests
  • Understand of principle of user acquisition marketing
  • Good working knowledge of Microsoft Excel
  • Excellent attention to detail
  • Natural, methodical problem solver
  • Highly effective and clear communicator, both verbally and in writing
  • Focused and highly organised
  • Creative thinker
  • Passionate about Sports
    • The PersonWe are looking for an enthusiastic, methodical, self-motivated person who loves sport to join the team.What can we offer
  • Private Healthcare scheme
  • Subsidised gym membership
  • Ride to Work Scheme
  • Virgin Tribe - access to exclusive Virgin offers and experiences
  • Life Assurance (x3 salary)
  • Contributory Pension Plan
  • Generous company bonus
  • 25 days holiday + bank holidays
  • Friday drinks in the office (when back!)
  • Daily fruit, quality coffee and soft drinks
  • Festival summer and cracking Christmas parties
    • About Us:LiveScore Group is home to the world’s largest scores and stats provider, having more than 56 million dedicated monthly users, and a sportsbook that truly packs a punch. Delivering live scores, results, tables, news and facts via native apps and an unbeatable website, LiveScore throws the spotlight on football, cricket, tennis, basketball and hockey.Launched in May 2019, Virgin Bet offers daily price boosts and a huge range of markets across all major sports. Delivering unsurpassable user experience, quality customer service and betting choices galore, we have the perfect line-up to disrupt the sportsbook market. From now on, sport is at the forefront of our agenda.Whether it be first-in-class designers, key industry marketeers or technology, we’ll continue to make an impact by growing our talent pool across the globe. Taking our products to the fingertips of users internationally, we intend to combine our skills to create the best odds for a bright and lucrative future — and win. Required skills
  • Digital Marketing
  • QA
  • Sports
  • Landing Pages
  • User Experience

    • Keyskills :
    Landing Pages

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