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Job Location | London |
Education | Not Mentioned |
Salary | 60,000 - 70,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time or part-time |
Senior Data Analyst£60,000 - £70,000 + 10% bonusLondonOur clientOur client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate 22.9bn revenue.With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Libertys, Apple, Cartier, De Beers, Herms, Rolex, Dior and Jimmy Choo.Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.The roleThe Senior Data Analyst oversees the data and technology foundation that underpins our clients ambition to deliver a hyper-personalised omnichannel shopper experience - engaging consistently across channels and delivering relevant content and offers.This includes oversight of the Customer Data Platform on SAS and identifying & connecting data sources to build a 360-degree view of their customers. The role will look beyond 1st party data by assessing 3rd party data opportunities and testing & applyingpredictive analytics to enrich profiling and segmentation capabilities.This will allow our client to gain deeper insights into their customers. The Senior Data Analyst will ensure that relevant data is made available to support reporting and insights needs. They will also be responsible for ensuring this data is accurate andclensed, addressing data quality issues.The data layer supports the delivery of personalised comms via a real-time decisioning engine (SAS RTDM) and marketing automation tool (SAS MA). The Senior Data Analyst will function as a super-user of these platforms as well as the build / maintenance ofreal-time campaigns.Some of the responsibilities include