Senior CRM Executive

Job Description

The RoleThis role will be fast paced, rewarding and challenging. If this is something that drives you, read on!Reporting to the CRM Manager, you will create and optimise all automated journeys and campaigns from concept to fulfilment and analysis. You will be tasked with transforming our lifecycles by applying personalisation, segmentation and dynamism. You will be naturally analytical, ensuring a high level of targeting, testing and analysis across each automated campaign or journey.Key Responsibilities:•Methodically plan and optimise all automated lifecycle journeys in conjunction with the sporting calendar and product launches• Produce high quality and timely campaigns that are customer centric, innovative and relevant• Work closely with the rest of the CRM team to continually develop and optimise our automated campaigns and journeys, applying a test and learn’ methodology• Work in conjunction with the Insights team to deep dive into behaviour versus value, which will help to define our targeting and segmentation• Create an engaging cross sell experience that is mirrored and tracked across all touchpoints and channels• Drive our customer base to wager on different product verticals to drive share of wallet through multi-product automated campaigns• Manage workload and relationships with core stakeholders (i.e. Marketing, Legal & Compliance, Copywriting and Design)• Establish and develop best working practices and processes with account managers, customer support and risk teams• Support the team with weekly campaign reporting and analysis to CRM and the wider Marketing team, confidently dissecting the data, providing recommendations and key takeaways• Execute a weekly testing strategy to ensure all campaigns are fluid, make sense and are supported by the wider business functions• Work closely with all operational teams (i.e. Customer Services and Sport Operations), answering quickly and professionally all escalated support queries• Maintain a strong team ethic and help and support your colleagues when required• To grow a dynamic and personalised Sports and Casino offering that is not only competitive, but seen as a market leader for being trustworthy, fair and always relevant• To work on any other reasonable task required by your managerKey Skills/Experience:• 2-3 years of CRM experience, ideally in a sports betting and/or gaming environment• Experience using a CRM platform (Optimove and Xtremepush a bonus)• Highly customer-centric with a good understanding of CRM strategies and practices• Strong knowledge of sports (local and international) and casino products• Knowledge and interest of online gaming products and the online Sportsbook and Gaming UK market• Applied understanding of lifecycle development and optimisation• Extremely organised with a passion to drive optimisation through quantitative and qualitative insight• Highly literate and numerate• Experience using different marketing channels (i.e. email, SMS and push notifications)• Mature and professional in approach• Enthusiastic and naturally inquisitive• Excellent with time management and ability to multitask• Proficient using Microsoft Office (particularly Excel)• Good HTML/CSS knowledge (ability to edit existing code)• Proactive attitude and committed interest to the team’s objectives• Self-starter that can take the initiative• Ability to build strong working relationships• Confident in communicating and presenting with core stakeholders across the business• Have an interest in the marketing technology (martech) spaceWhat can we offer

Performance bonus

Private Healthcare scheme

Subsidised gym membership

Ride to Work Scheme

Virgin Tribe - access to exclusive Virgin offers and experiences

Life Assurance (x3 salary)

Contributory Pension Plan

Friday drinks in the office

Fruit provided every morning

Summer and Christmas parties

About Us:LiveScore Group is home to the world’s largest scores and stats provider, boasting more than 56 million dedicated monthly users, and a sportsbook that truly packs a punch.Delivering live scores, results, tables, news and facts via native apps and an unbeatable website, LiveScore throws the spotlight on football, cricket, tennis, basketball and hockey.Launched in May 2019, Virgin Bet offers daily price boosts and a huge range of markets across all major sports. Delivering unsurpassable user experience, quality customer service and betting choices galore, we have the perfect line-up to disrupt the sportsbook market.From now on, sport is at the forefront of our agenda. Whether it be first-in-class designers, leading industry marketeers or technology, we’ll continue to make an impact by growing our talent pool across the globe. Taking our products to the fingertips of users internationally, we intend to combine our skills to create the best odds for a bright and lucrative future — and win. Required skills

Behaviour

Copywriting

Lifecycle

Segmentation

Sports Betting

Keyskills :
Copywriting Segmentation