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Senior Content Marketing Manager

eFinancialCareers
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

The Senior Content Marketing Executive will be be joining an established team and be tasked with the following.Responsibilties:

  • Create, manage and activate content marketing plans for all client verticals and brand promotion.
  • Work in collaboration with all referring partners to devise and execute content marketing plans that contribute to lead generation and brand advocacy.
  • Using past performance insights and market trends, spearhead a content overhaul with top media partners
  • Identify high-volume keywords and suggest improvements for the website.
  • Ensure all content on the website aligns to the brand proposition and adheres toSEO best practice.
  • Create written content such as blogs, newsletters, and white papers for web and print consumption.
  • Work with graphic designers and other creative teams to produce brochures, podcasts, videos, and other multimedia.
  • Work in close collaboration with Digital Marketing Executive on content optimisation strategies based on data insights.
  • Continuously ideate new topics and recommendations that will resonate with each of our client verticals
  • Work closely with the Sales and Business Development teams, and marketing agencies to identify opportunities that support new client acquisition and retention.
Knowledge and Experience:
  • Experience with web CMS, SEO, short and long-form written content, and multimedia content.
  • Understand the marketing conversion funnel.
  • Experience with creative agencies.
  • Basic knowledge of Adobe Photoshop, InDesign, Illustrator, Premiere, and Audition.
  • Basic understanding of managing social media channels and content optimisation strategies.
  • Basic understanding of Google Analytics
  • .
  • Proficiency in Excel, Word, and PowerPoint is required.
Skills and Competencies:
  • Excellent communication skills - written, verbal, presentation, and interpersonal.
  • Ability to create tactical plans based on set marketing strategies - and to provide examples of internal and external insights.
  • Meticulous attention to detail, with an overall passion for continual improvement.
  • Innovative and creative, with a logical and methodical approach to problem-solving.
  • Excellent creative thinking capabilities to resolve complex issues
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experiencecan apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: legal-information/privacy-notice.

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