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Senior ASO Marketing Executive

Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

The RoleWe have a new opportunity available for a Senior ASO Marketing Executive’ to join a high performing User Acquisition (UA) team within LiveScore Group. LiveScore Group have continued to grow throughout recent times and with Sports back on we can hear our crowds cheering and we’re getting involved!In this position, reporting to the App Marketing Manager, you will contribute to ASO strategy and delivery for LiveScore.The role will be to improve upon current ASO rankings and store visibility across multiple territories, drive improvements in conversion rates through regular testing and to increase internal visibility of ASO to the wider businessKey Responsibilities

  • Planning and execution of ASO strategy around key events on the Sporting calendar to improve conversion rates and discoverability
  • On-going optimization of App Store presentation across multiple territories.
  • Building Excel/Tableau dashboards for ASO analysis, for the App Marketing team
  • Keyword research and competitor analysis
  • Sharing ASO reports and insights amongst the wider business including senior stakeholders
  • Main Point of Contact for all App Store copy and creative requirements during app submissions and updates.
  • Knowledgeable in app store policies, updates and further ASO opportunities.
  • Developing creative testing plans and liaising with internal design teams to coordinate store assets
  • Directing key 3rd party relationships, including monthly check in calls
  • Working closely with internal departments, such as product and development teams
  • Power user of ASO tools such as App Annie and App Tweak. Familiarity with MMPs is advantageous.
  • Training and helping junior members of the App Marketing Team
  • Key Skills/Experience
  • Strong analytical skills
  • Experience using ASO tools such as App Annie and App Tweak
  • Hands-on experience with App Store Connect and Google Play Console
  • Experience of running, coordinating and analysing A/B tests
  • Understanding of the principle of user acquisition marketing
  • Good working knowledge of Microsoft Excel
  • Excellent attention to detail
  • Natural, methodical problem solver
  • Highly effective and clear communicator, both verbally and in writing
  • Focused and highly organised
  • Creative thinker
  • Passionate about Sports
  • The PersonWe are looking for an enthusiastic, logical, supportive and self-motivated person who loves sport to join the team.What can we offer
  • Private Healthcare scheme
  • Subsidised gym membership
  • Ride to Work Scheme
  • Virgin Tribe - access to exclusive Virgin offers and experiences
  • Life Assurance (x3 salary)
  • Contributory Pension Plan
  • Generous company bonus
  • 25 days holiday + bank holidays
  • Friday drinks in the office (when back!)
  • Daily fruit, quality coffee and soft drinks
  • Festival summer and cracking Christmas parties
  • About Us:LiveScore Group is home to the world’s largest scores and stats provider, having more than 56 million dedicated monthly users, and a sportsbook that truly packs a punch. Delivering live scores, results, tables, news and facts via native apps and an unbeatable website, LiveScore throws the spotlight on football, cricket, tennis, basketball and hockey.Launched in May 2019, Virgin Bet offers daily price boosts and a huge range of markets across all major sports. Delivering unsurpassable user experience, quality customer service and betting choices galore, we have the perfect line-up to disrupt the sportsbook market. From now on, sport is at the forefront of our agenda.Whether it be first-in-class designers, key industry marketeers or technology, we’ll continue to make an impact by growing our talent pool across the globe. Taking our products to the fingertips of users internationally, we intend to combine our skills to create the best odds for a bright and lucrative future — and win. Required skills
  • Google
  • 3rd Party Relationships
  • App Store
  • Sportsbook
  • User Experience
  • Keyskills :
    3rd Party Relationships Sptsbook

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