Regional Marketing Manager, Events & Conferences, EMEA

Job Description

TheRole: Regional Marketing Manager, Events & Conferences, EMEA Grade ( relevant for internal applicants only ): 9 The Location: London, UK- Hybrid role- 2-3 days in office. S&P Global Commodity Insights S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the worlds foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of ourofferings, we help many of the worlds leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit commodity-insights The Team: The EMEA Regional Customer Marketing team is responsible for planning and deploying comprehensive account based marketing plans and tactics including managing to drive regional demand generation and growth. We value teamwork, drive ideas with data, and executein a meaningful and inclusive way to our internal stakeholders and external clients. The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successfulwithin our organization. The impact: Paid conferences and free events are a core marketing tactic for the business to create an exceptional customer experience and drive revenue. Reporting to the Associate Director, Customer Marketing (EMEA), the RegionalMarketing Manager, Conferences & Events (EMEA) will be responsible for the operation and flawless delivery of a range of free forums and events in the UK, Europe, UAE and Africa (webinars, forums, seminars drink receptions and technicalworkshops ) from venue search to onsite execution for the range of 100-1000 delegates. You will create and deploy comprehensive marketing plans to promote and attract delegates to our free events. Where required you will also support delegate acquisition forthe commercial conference portfolio. Whats in it for you:

• Work within a growing, fast-paced marketing team and alongside the commercial conferences team, as part of a Fortune 500 company at an exciting time full of opportunity post-merger with IHS Markit
• Fully own and project manage end-to-end the regional free event portfolio from operations to marketing and delegate acquisition; working with agencies for production, branding as required
• Drive S&P Global Commodity Insights brand reputation and growth through first class event operation and deployment that delight our customers and prospects
• Opportunity to cultivate marketing engagement skills, leverage innovative marketing tools and provide new solutions to ensure the best customer experience at our events.
• Develop highly visible, creative marketing engagement programs that drive high delegate acquisition for paid events

What were looking for: The ideal candidate will possess superior project management skills; manage multiple projects simultaneously providing clear communication of timelines and expectations to team members and stakeholders. They should have events experience and demonstrate theirability to deliver a top-quality client experience alongside strong attention to detail. Excellent interpersonal (written and verbal) and organizational skills are critical, as is the ability to analyze markets and customer needs to develop marketing plansusing email marketing, social media and advertising. Ideally they should have experience in building and managing customer data (targeting, segmentation, sizing) to define and track the key metrics for email and online marketing success. Expertise in Customer Relationship Management (CRM), Event Management and Marketing Automation software applications - Marketo, SalesForce, Cvent, Event apps - is preferable. Working knowledge of Microsoft Office (in particular PowerPoint) and Adobe (or comparableplatforms) is essential. Responsibilities:

• Project manage end-to-end the operations and set up of free events and forums; liaising with venues to contract space, agencies to carry out production, branding and asset creation.
• Work closely with internal stakeholders including sales and editorial teams to establish event objectives, content and go to market strategy.
• Manage the development and implementation of comprehensive marketing plans for events and conferences including direct mail, email, website merchandising optimization, search engines and social media marketing.
• Implement detailed direct marketing and telesales programs tailored for each conference to hit the target delegate numbers and revenues, where necessary working with marketing counterparts at partner organizations
• Maintain and develop new data gathering, data management and campaign tracking processes to improve the efficiency of the marketing and sales operation
• Work with the Creative team (and agencies) to create and maintain compelling marketing collateral, web pages, online conference registrations, manage search engine marketing and social networking media initiatives; analyze web site user activity reportson a regular basis.
• Track web analytics reports and direct mail campaign analyses to continuously improve web site usability and increase conversion rates.
• International travel will be required where necessary

Qualifications:

• Bachelors degree in Marketing or Business-related discipline
• Minimum 2 years of experience in event management, online and offline direct marketing, customer acquisition and retention in a business-to-business professional services or training organization

Why work for S&P Global Commodity Insights:

• Our Benefits: We invest in our success as a company by investing in our people. At S&P Global, were committed to comprehensive, competitive benefits for our people. We provide benefits to support the health and financial needs of our people whilehelping make their working life experience more rewarding.

• S&P Global offer a flexible working environment with our anchor/ flex working model, a well-being allowance up to £500 p/a*, wellbeing programs including online fitness sessions and more. (* Some benefits are subject to opt in.)

S&P Global has a Securities Disclosure and Trading Policy ("the Policy") that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with globalregulations. In some Divisions, pursuant to the Policys requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may