Regional Customer Marketing Manager, EMEA

Job Description

The Location: London The Grade: 9 (relevant for internal applicants only) The Team: Team is responsible for creating and implementing comprehensive marketing plans to achieve assigned objectives. These objectives can include regional demand generationprograms, audience acquisition at live events/conferences, and other customer facing programs. You will partner closely with other functional teams to achieve your goals. The Impact: We provide market driven insights to the energy and commodities industries.Through our campaigns, we connect, engage, educate, and drive to selection the portfolio of Platts products and services. The regional marketers actively contribute to commercial business goals and objectives. Whats in it for you: Opportunity to shine asa strong individual contributor within event and lead generation marketing. Freedom to explore and test new tactics and strategies within multi-touch marketing mix Gain experience by working with a dynamic team in a role that is fast paced and fun Professionaland personal development from specific trainings and workshops including marketing and event management platforms. Responsibilities: Responsible for the development of marketing plans consisting of multi-touch, multi dimensional programs including both inboundand outbound tactics. Engage with in house creative and marketing automation functions to create compelling collateral, web pages, online exposure, and more when required. Budget acumen and responsibility for delivering the targets within budget guidelines.Research, plan, design and manage live (and online) events and related promotional marketing programs to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post event strategy to increase engagementand response rates. Forecast, measure, analyze and report on impact of all programs Success in this role relies on the ability to build collaborative relationships at multiple levels internally. A positive, upbeat approach and the ability to manage a numberof simultaneous tasks and projects whilst remaining calm and focused are also key factors to successful performance. What Were Looking For: Minimum of 5 years of B-to-B marketing and sales cycle knowledge including demand creation and pipeline contribution/accelerationSuperior project management skills - ability to organize new work efforts and establish metrics to track progress Knowledge and experience using key business applications - MS Word, Excel, PowerPoint, Sharepoint as well as SalesForce, Marketo, and HTML Wellrounded marketing execution experience in both inbound and outbound, physical and virtual events, social and digital marketing and ability to match tactics with appropriate objectives and outcomes Basic Qualifications: Strong oral/written communications skillsStrong consultative marketing approach in order to effectively engage with sales and other functions (content, product, operations) Preferred Qualifications: Build and manage customer data (targeting, segmentation, campaign sizing, propensity modeling) . Industryknowledge - energy & commodities markets. Ability to demonstrate track record of success in all key areas of responsibility. S&P Global Platts At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with confidence.Were the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets.S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping. S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisionswith confidence. For more information, visit www.platts.com. S&P Global has a Securities Disclosure and Trading Policy ("the Policy") that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading.The Policy is designed to promote compliance with global regulations. In some Divisions, pursuant to the Policys requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediationof positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy. Equal Opportunity Employer: S&P Global is an equal opportunity employer and all qualified candidates will receiveconsideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.Only electronic job submissions will be considered for employment. #LI-OL1 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)Job ID: 264003 Posted On: 2021-08-04 Location: London, United Kingdom