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Programmatic Account Manager - HUGE Tech client

CREATIVE PERSONNEL Ltd
Job LocationLondon
EducationNot Mentioned
Salary35,000 - 40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplierpartnerships) to facilitate 1:1 communication with our audience.Youll ensure on-going and timely optimization is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets.Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.Role Responsibilities:Campaign Management

  • Build effective media plans to organize campaign actions and goals
  • Deliver in depth analysis post campaign to understand performance beyond top line metrics
  • Demonstrate clear and thorough understanding of display advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
  • Collaborate with other departments to get the most out of campaigns
  • Have a deep knowledge of the industry and always consider how this can be bought to the day to day
Client Management
  • Agree with the clients on targets and how to achieve them. Provide spend forecasts and monitor campaigns
  • Ensure work is in sync with overall media campaigns and plans are in agreement with the Senior Account Manager and Account Director
Media Skills
  • Have an in-depth knowledge of display, and working knowledge of other biddable platforms
  • Develop experience in all search and biddable media practicesthis includes being able to run display activity on the GDN, and activity across other biddable display and ecommerce channels like Amazon and Criteo.
People Management
  • Leverage other peoples skill set to deliver results in clients campaigns
  • Contribute to the upkeep of display best practice, and contribute to documentation of this
Desired Experience:
  • At least 2.5 years agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Amazons Programmatic platform is necessary
  • Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
  • Full Amazon accreditation
  • High attention to detail with an understanding of optimization levers across biddable platforms
  • Experience with planning and running display campaigns on GDN, and Gmail Sponsored Promotions
  • Line management experience
  • Experience with Google Analytics, DCM/DS3 and DSP platforms, e.g. DBM, Tube Mogul, AppNexus
  • Involvement with running campaigns across multiple countries / languages
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