Product Marketing Manager

Job Description

Here at LBR, we are building a portfolio of brands that are the definitive source of news, analysis, and research for legal professionals on the internet. Many of our brands are well established within their communities and all are continually evolving togive Legal Professionals the best source of news, data, and tools to deliver exceptional service to their clients and employers.We are seeking an experienced, collaborative Product Marketing Manager to join our marketing team. Reporting to the Head of Growth Marketing and working closely with our Product, Content and Sales teams, you will develop the strategies and plans for effectivecommunication of the features and benefits of LBRs existing and new product offerings, to maximise subscription revenue.What will you do

• Brand and proposition development, working alongside our content teams you will help develop the long-term vision and brand messaging for our portfolio of legal information platforms.
• Work with content, sales and product management teams to set the go to market strategy for new product launches.
• Develop a deep understanding of customer needs to support the product and content development process, create compelling propositions and write dynamic messaging.
• Communicate these value propositions clearly to the sales teams and create collateral to enable an effective sales process.
• Work across divisions - Events, Performance Data and Market Insight to leverage opportunities and ensure brand consistency.
• Manage and develop a marketing executive.

Who are you

• A highly skilled copy writer with an ability to sell ideas well and who puts the customer and customer needs front and centre of everything they do.

• You will have exceptional project management skills and be able to effectively prioritise and manage your time to address multiple responsibilities in a fast-paced, professional environment.

• You prefer working in a collaborative, cross-team capacity and communicate effectively across an organisation, with an ability to sell ideas well with creative presentations.

• You have created compelling marketing collateral suited to differing user groups internal and external to an organisation.

• You will have at least 5 - 7 years experience in manager level marketing positions in B2B organisations, and experienced being at the forefront of the launch of new products.
• You will have a proven track record of successfully launching new products to market, working as part of a cross functional team.

• Ideally, you will have some experience in the legal space, with a good understanding of the legal profession

What is success

• Revenue growth
• Brand position & awareness
• Successful product launches
• Internal awareness and buy-in for product propositions
• Audience - high engagement, advocates
• Customer/ user centric approach to everything we do
• #1 Legal Intelligence Platform

Brands

• Lexology; Lexology Pro (premium)
• Legal verticals - Global Arbitration Review, Global Competition Review, Global Investigations Review, Global Restructuring Review, Global Data Review, Latin Lawyer, World Trademark Review, Intellectual Asset Management, Global Banking Regulation Review

As an employee at LBR we can offer you a rewarding career with personal and professional development in addition to a competitive salary with an excellent benefits package that includes:

• 25 days holiday
• Private healthcare
• Cycle to Work scheme
• Season ticket loan
• Physical Wellbeing allowance of £350 per year
• Life Assurance
• Pension contribution at 4% by LBR
• Annual wellbeing day

Keyskills :
MarketingProduct MarketingLegal Information