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Product Marketing Manager

Job LocationLondon
EducationNot Mentioned
Salary£50,000 - £80,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

About the companyOur client is on a mission to combat climate change by providing all businesses with the software to quantify their climate risk. Backed by UK and USA VCs, they are launching their world first, pioneering AI powered Climate Intelligence platform in July 2021. The platform provides an assessment of an organisation’s climate risk across all of its assets for any timescale in any scenario, anywhere on Earth. These insights can then be integrated into business planning resulting in better, climate-secure decisions in real-time for the days, and years to come.As a company, they are a pro-diversity, highly inclusive organisation, committed to bringing together people of all backgrounds and enabling them to succeed. They know that a richly diverse team will help us achieve our mission sooner.The RoleWorking closely with the marketing team, product and sales you will be responsible for

  • Developing product marketing strategies, clear positioning /messaging and customer-focused value propositions for the enterprise Climate Intelligence platform offerings
  • Increasing awareness, understanding, business value and customer stickiness’ of the Climate Intelligence Platform, beginning with their flagship product
  • Developing strategies and collateral to clearly articulate the user benefits of the platform
  • Positioning the company as the only serious choice for climate risk analysis among the target enterprise customers.
  • Equipping the team with strong product positioning and messaging, effective training / collateral, competitive insights, and overall insight about the buyer’s journey
  • Collaborating with business development, product, and marketing teams to optimise target personas, customer journeys, and effective go-to-market strategies
  • Collaborate with product management and engineering to ensure a customer-centric viewpoint is embedded into the product development cycle
  • Collaborate with marketing team members to develop compelling messaging for demand gen campaigns, webinars, events, content, etc. across marketing channels
  • Collaborating with the sales and marketing teams to ensure the flow of competitor, industry, and customer feedback to the product, engineering and science team, to help build amazing products
  • Creating and delivering the technical and business-level product messaging specifically for commercial audiences
  • Translating technical details, product features and functionality into meaningful benefits for the buyer
  • Overseeing the iteration and implementation of our Early Access Program (i.e. Beta program)
  • Testing marketing product features, releases and marketing copy
  • Owning competitor tracking and analysis
  • Developing, analysing and reporting product marketing KPIs
  • Requirements
  • Enthusiastic and motivated individual who understands product marketing fundamentals
  • Minimum 4+ years of product marketing experience with direct experience working with a SaaS product and enterprise marketing & sales organisations
  • Previous experience in product marketing for a technical product, in a role that required both strategy and execution
  • Live and breathe enterprise B2B product marketing and have demonstrable examples of your strategic and tactical work
  • Excellent writing and presentation skills, a solid command of English, and are a natural communicator
  • Demonstrated experience researching, analysing, and packaging data for internal review and creating sales materials (e.g. internal and external collateral)
  • Natural synthesiser, gathering inputs from multiple teams and turning them into actionable plans
  • Comfortable dealing with ambiguity and working in a fast-paced environment where change/iteration is constant to ensure we capture the evolving market opportunity
  • Benefits
  • Supportive, collaborative driven team and leadership team
  • Working alongside a passionate team focussed on one mission
  • Budget for a home office ontop of computers and screens
  • Access to Spill, for video or text-based counselling and holistic mental health support
  • Spend up to £1,000 on a bike through our cycle-to-work scheme
  • Flexibility in working times with a focus on getting the job done rather than if you’re sat at your desk
  • £1000 each year to expand your knowledge through training, books and wider development activities
  • Opportunities to learn from world-class experts at organisations like the Alan Turing Institute and the Met Office
  • 10% of your time can be used for projects that help meet the companies mission outside of your day-to-day responsibilities
  • Required skills
  • Product Marketing
  • Keyskills :
    Product Marketing

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