Product Marketing Manager

Job Description

Product Marketing ManagerLondon (Hybrid)Role Description Our client has developed and amazing new SaaS product and is looking for aProduct Marketing Managerto join their ever growing team.As the Product Marketing Manager for our client, you are a collaborative, self-starter with a passion for driving the go-to-market strategy for technology solutions. Reporting into the Vice President Global Marketing, you will have the opportunity to help shapethe narrative, communications, and build the external profile of the brand. You will create and drive an effective 360-degree marketing practice -from product positioning, lead-generation, monitoring the competitive landscape, go-to-market programs, customerengagement and external communications. In this role, you will collaborate cross-functionally with the brands product development, sales, and operations teams, and will have a strong knowledge base of digital advertising, social media, content developmentand lead generation as part of an overall objective to meet sales goals.What Youll Be Doing:

• Develop the marketing roadmap and manage the go-to-market strategy.
• Develop impactful value propositions that will support the brands position in the market.
• Manage the cross-functional implementation of new feature release marketing with Product, Sales, and Marketing teams.
• Own and drive digital marketing, social content strategies, communications, partnership marketing and lead generation working with PR and other agency to effectively meet KPIs.
• Champion the brand voice and style including how we describe and talk about our products and features.
• Define and create high-impact marketing and sales materials such as one sheets, pitch decks, web page content, white papers, and video content.
• Understand the market and the competitive landscape. Be an expert on our competition and how they are positioned. Understand opportunities for brand positioning in the marketplace.
• Serve as an evangelist for the product both externally and internally through thought leadership, social media, events and speaking engagements.
• Interface with customers, prospects, and industry analysts to thoroughly understand market problems and use cases; develop customer success stories and case studies in cooperation with sales and marketing.
• Support cross-divisional sales channels on the product by developing internal tools that will help communicate how to position the product to customers.
• Develop, track and report regularly on KPIs for all product marketing programs and activities.

What You Need

• 5-7 years of experience in Product Marketing, Technical/Solutions Marketing, SaaS, Digital Marketing
• Solid understanding of digital marketing channels and content partnerships space
• Writing ability focused on tech solutions
• Broad working knowledge of Content Management and cloud-based SaaS product marketing
• Ability to plan and manage at both strategic and tactical operational levels
• A high degree of creativity and innovation is expected, with proven examples of success in working across geographies applying knowledge, experience, and judgment in ambiguous situations/environments.
• Analytical thinker with a knack for problem-solving, balancing strategic thinking with success in execution and comfortable in both technical and business discussions
• Bachelors degree in marketing, communications, or related field