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PR/Social Media Officer remote working, asap start

LTHT Staff Bank
Job LocationLondon
EducationNot Mentioned
Salary£16.41 per hour, inc benefits
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeTemporary, full-time

Job Description

PR & Social Media OfficerSalary:£16.41 per hourLocation:London Bridge (remote working)Duration:3 monthsThe Role:Our client is a global retail business and one of the biggest names in their specialist industry, and they are seeking an experienced individual to join their Brand Communications team on an interim basis.The position holder will assist in executing tactical activations across PR, Media, Events & Social to build visibility, generate endorsement and deepen the emotional connection between media/ influencer/ customers and our client’s products, services and campaigns to ultimately drive customer acquisition.Main Responsibilities:

  • Social Media Strategy: Day to day running and execution of social media plans across multiple platforms to cultivate and drive high levels of customer and influencer engagement. Working closely with the International Digital Team to ensure the Social Media Strategy including brand look/ feel and tone of voice is delivered, as well as Customer Relations agency supporting community management.
  • Create social content calendars: Includes copyrighting, content creation including working across a suite of international assets, scheduling posts, using tools such as Sprinklr & owned platforms e.g. Facebook, Twitter.
  • Reporting & social listening: Monitor social media trends, reacting to stories that will align with their purpose, and identifying locally relevant content based on social listening and past learnings to ensure UK content calendar drives high engagement. Confident use of Google Analytics, Brandwatch and Sprinklr to inform strategy, assessing any revenue driven by social media to ensure content drives customer acquisition.
  • Creative thinking: Write engaging copy for social channels and develop ideas for PR & Influencer mail-outs and events to support the overall Comms strategy.
  • Press office enquiries: Respond to press office emails and phone calls from media and influencers regarding brand information or products/ images requests.
  • Influencer strategy support: Maintain and develop a strong network of influencers/ ambassadors to deliver meaningful coverage across paid and organic. Manage International advocacy/ ambassador programme plan (Brand Heroes), working with Retail Team and International Digital Team and producing performance reports per campaign. Liaise with agency to ensure smooth running of programme.
  • Content: Identifying opportunities to collaborate with International Digital Team on influencer content across Instagram platform, making use of UK ambassadors and their content deliverables.
  • Social Media Strategy: Day to day running and execution of social media plans across multiple platforms to cultivate and drive high levels of customer and influencer engagement.
    • Key Requirements:
  • Min 5 years of PR, Social and event experience in a similar large complex multi-site retailer/FMCG (beauty/toiletries industry strongly preferred) or agency setting
  • Experience of working with analytical tools e.g. Kantar, My Market Insights, Google Analytics, Sprinklr
  • Proven track record of overseeing social media channels and community management
  • Previous success in converting plans into real results
  • Experience of collating and analysing information to determine success and insights
  • Degree educated would be an advantage (Relevant discipline preferred) e.g. Marketing, PR, Business Studies, English - not mandatory and would prefer experience

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