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PPC Manager

Recruitment Gamechangers Ltd
Job LocationLondon
EducationNot Mentioned
Salary£40,000 - £55,000 per annum, inc benefits
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

PPC ManagerSalary: £40-55k (plus bonus on top)Location: London (hybrid working an option, if preferred)*Please only apply if you have experience in/good knowledge of the betting/gaming industryAbout UsWe are a fast-growing digital media company specialized in the betting/gaming industry. We offer a unique combination of digital marketing including affiliation marketing, platform development, content creation & acquisition strategies. We build purposefuland measurable SEO & PPC strategies for our websites and are specialists in Acquisition and Retention, Search Engine, Social & Affiliate Marketing and Data & Analytics. We are an international business active in multiple markets around the globe.Job DescriptionWe are looking for candidates with a good understanding of PPC and an interest in Digital Marketing. An analytical mind, the ability to think strategically and problem solving skills are a must; you should have good documentation skills and possess the abilityto converse well with others, providing consultation, support and feedback to your team members. You will be well organised and adept at multitasking, and be highly proficient at using Excel to manage complex data.The Role

  • Managing the day-to-day work accounts by running, optimising and analysing paid search campaigns across Google and Bing by using PPC’s best practice.
  • Support in planning, implementation and optimisation of search campaigns to maximise the performance of all campaigns.
  • Monitor campaign budgets and A / B testing.
  • Creating accurate campaign reports with detailed analysis and recommendations.
  • Create engaging ad copy, target relevant audiences and analyse keywords to ensure that key insights are incorporated in activity.
  • Monitor industry with market research, competitor analysis, new trends and updates to be able to report back on insights and ensure you become an expert in the field.
  • Google Analytics: Analysis of search behaviour of Internet users.
Essential
  • Good knowledge of the iGaming industry.
  • Excellent attention to detail.
  • Methodical approach to campaign optimisation and PPC best practices.
  • Familiarity with keywords research tools & AdWords Editors.
  • Advanced Excel Skills will allow you to analyse and efficiently manage all the data coming from the campaigns as well as prepare reports.
  • Highly organised.
  • Technical and analytical mind-set.
  • Excellent written English and communication skills.
  • Work well in a team environment.
  • Knowledge or experience in digital channels.
Beneficial
  • Experience with Meta Advertising, InApp or Programmatic.
  • Some UX experience - know what a good landing page looks like.
  • Wordpress CMS experience.

Keyskills :
Digital MediaMarketingPPCOnline GamingPaid Search CampaignsOnline GamblingOptimisingSearch EngineSports Betting

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