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Partner Acquisition Marketing Manager 12 Month FTC

Xero
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeTemporary, full-time

Job Description

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.Xero already has over 613,000 SMB subscribers and over 12,000 accountant / bookkeeper (AB) partners in the UK, enjoying high levels of customer loyalty and advocacy. Much of this growth has been built from the acquisition and enablement of AB partners and we believe that to continue our growth story, there is a more to be done to drive our brand awareness among the AB community and continue to be the first choice for both existing and newly formed firms as they embark upon a journey to the cloud. What youll do:

  • Devise and manage segmented acquisition strategies that attract and onboard the best UK accountants and bookkeepers
  • Maintain a close working relationship with the Partner Sales organisation, ensuring a joined-up and agreed partner acquisition strategy with agreed targets and SLAs
  • Work closely with the Digital team to ensure we’re applying the best techniques in the areas of content, search and social media marketing to build a robust funnel of AB partners
  • Consume and shape research conducted by the Voice of Customer team to understand and mitigate any gaps in our AB GTM and messaging approach
  • Manage and optimise relationships with existing and potential accounting body and media partners as part of an overall brand building and acquisition plan
  • Working closely with the Events team, recommend and steer Xero’s participation in external trade shows, whether they be online, in-person or hybrid
  • Collaborate with Partner Consulting and Education to create clearly described and well executed programmes that kickstart the journey for new partners to onboard their clients
    • Critical competencies required:
  • Excellent interpersonal and communication skills
  • Firm understanding of the role of accountants in the success of small businesses
  • Confidence to challenge constructively all levels of management
  • Confidence and aptitude to manage internal stakeholders and external agencies
  • A team player
  • A desire to innovate and transform
    • Experience required:
  • Demonstrable marketingexperience in a high-growth environment
  • Experience working closely with a high velocity sales team
  • Experience of accounting/fintech (desirable)
  • A demonstrable record of success
  • Experience of working in a global matrix structure
  • Experience of working with research agencies and interpreting surveys to form compelling recommendations
    • Why XeroAt Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package with benefits that support a range of lifestyle choices and requirements and the opportunity to participate in Xero’s success through our Long Term Incentive scheme. Xero has rapidly expanding offices in London, Milton Keynes and Manchester and our work environment encourages continuous improvement and career development.Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a Stonewall Diversity Champion, and Disability Confident committed. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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