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Paid Social Campaign Manager

LiveScore Group
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

The RoleWe are looking for a Paid Social Campaign Manager who will take responsibility for setting up, running, monitoring, and optimising all Paid Social performance marketing campaigns to drive new customer acquisition. The role requires a strong data focus, with analysis and optimization of performance campaigns central to the day to day, to ensure campaigns are efficient and scalable. Attention to detail is a must. You must be proactive as well as having excellent problem-solving skills.Key Responsibilities

  • Setting up and running the Paid Social campaigns for Virgin Bet, across platforms such as Facebook, Twitter and Instagram.
  • Optimise live campaigns in order to get the most out of the budget and meet new customer acquisition targets
  • Working with our in-house design team to get new creative made as and when they are needed
  • Continually planning, building and optimising campaigns to generate ROI and support the key strategic goals
  • Analysing data daily to spot trends/opportunities and then acting upon them
  • Provide regular updates for colleagues and senior management, summarising campaign performance and projecting out near-future performance of campaigns
  • Regularly reviewing best practices and ensuring they are documented and followed
  • Ensure reporting meets the needs of the campaign, is user friendly and can be efficiently managed daily
  • Optimisation and monitoring of campaign variables to ensure performance targets are met or exceeded using all available data
    • The Person
  • 2+ years’ experience in digital performance marketing across Facebook
  • Proven attention to detail and high standards
  • Problem solving attitude
  • Passion for analytical/technical marketing
  • Logical and mathematic thinker
  • Natural passion for continuous improvement
  • Passion for sports and betting
  • Strong personal organisation skills
    • Key Skills
  • Excellent understanding of the principles of Paid Social and Customer Acquisition
  • Minimum two years’ experience of independently setting up and running performance focused Paid Social campaigns.
  • Excellent command of the Facebook marketing ecosystem
  • Excellent knowledge of Excel
  • Excellent knowledge of design processes
  • Familiar with A/B testing tools and methodology.
  • Proven marketing experience with ROI Evidence
  • Proven ability to plan and deliver against business strategy
  • Strong verbal and written communication skills
  • Company representative to 3rd parties
    • What can we offer
  • Performance bonus
  • Private Healthcare scheme
  • Subsidised gym membership
  • Ride to Work Scheme
  • Virgin Tribe - access to exclusive Virgin offers and experiences
  • Life Assurance (x3 salary)
  • Contributory Pension Plan
  • Friday drinks in the office
  • Fruit provided every morning
  • Summer and Christmas parties
    • LiveScore GroupLiveScore Group is the merger of two different companies in complimentary sports sectors following the restructuring of Gamesys.The online gaming giant acquired LiveScore, the world’s most popular sports scores brand, in 2017 as a means of moving into the sports media industry. LiveScore has more than 50 million unique active users per month across 200 different territories.Virgin Bet was launched in 2019 as Gamesys partnered with Virgin to enter the sports betting market, and it has quickly become the UK’s fastest growing sportsbook.The partnership of the two to form LiveScore Group is an ambition to offer sports fans a rounded experience in a one-stop location, tailor made to the user. Required skills
  • Microsoft Excel
  • Facebook Marketing
  • Paid Search Campaigns
  • Sports Betting
  • ROIs

    • Keyskills :
    Facebook Marketing Spts Betting

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