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Job Location | London |
Education | Not Mentioned |
Salary | £30,000 - £55,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time |
2550 - Paid Search (SEM/PPC) Specialist - home based - Fluent Japanese - contract or perm - £30-£55KWe are looking for a Paid Search Specialist to support our technology client’s digital advertising efforts globally. This is an exciting time for you to join a rapidly growing in-house digital media team and progress your career.We are looking for someone who is passionate about Paid Search (SEM/PPC) and highly experienced in planning and executing Paid Search campaigns. You will be responsible for coordinating with internal and external stakeholders to manage campaigns through Yahoo Japan and Google Ads. You will work closely with teammates in search engine optimization, display advertising, social media advertising, industry marketing, web analytics & insights, and other business partners.ResponsibilitiesManage the day to day paid search campaigns on Yahoo Japan and Google Ads.Adapt campaign plans and media briefs into paid search strategies.Optimize campaigns based on the identified KPIs.Build new PPC campaign structures in line with objectives and best practices.Conduct brand, non-brand and competitor keyword research.Develop and iterate ad copy for Yahoo Japan and Google Ads.Make use of ad extensions and the latest ad features to push forward results.Utilize remarketing audiences to customize and personalize the user journey.Use advanced bidding strategies to achieve campaign CPAs.Conduct competitive SEM audits for industry and products supported.Work with internal partners to obtain relevant approvals and align with wider marketing campaigns.Interpret campaign performance and provide insightful analysis.Coordinate regular reporting and planning meetings with internal stakeholders.Meet with Yahoo Japan) and Google to help identify optimization opportunities and industry trends.Work closely with other digital media teams to collaborate on cross channel initiatives.Other responsibilities as assigned.Minimum Qualifications
Keyskills :
Japanese SEM Social Media Advertising Paid Search Campaigns