Paid Search Manager

Job Description

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.About the Team:The Digital team is responsible foradvancing Stella McCartneys global direct-to-consumer business, overseeing both stellamccartney.com and e-concessions. Structured around four key pillars-Digital Commerce, Digital Operations, Digital Experience, and Digital CRM & Personalisation-it engageswith every department across the global business to propel growth.OverviewAs the Paid Search Manager, you will drive our online visibility and performance through global paid search campaigns. You will be responsible for creating and managingcampaigns, optimising them daily, and collaborating closely with relevant teams to ensure alignment with marketing and trade calendars. Additionally, you will play a key role in identifying web development opportunities and briefing the digital experienceteam to enhance campaign performance.Key Responsibilities:Campaign Management:

• Build, manage, and continually optimise paid search campaigns to drive targeted traffic and meet performance goals.
• Conduct keyword research, ad copywriting, and ad group structuring to enhance campaign effectiveness.
• Monitor budget allocation and bidding strategies to maximise return on investment.

Collaboration:

• Work closely with marketing and trade teams to align paid search campaigns with product launches, promotions, and seasonal initiatives.
• Collaborate with stakeholders to ensure the integration of paid search strategies into the overall marketing plan.
• Provide regular updates and insights to keep the team informed on campaign performance and opportunities.

Web Development Opportunities:

• Identify opportunities for web development that can further enhance campaign performance.
• Brief the digital experience team on recommended improvements to the website to support paid search initiatives.
• Continually assess the user experience to ensure optimal conversion rates.

Reporting and Generating Insights:

• Develop and deliver regular reports on paid search performance, providing key insights and recommendations for improvement.
• Utilise web analytics tools (e.g., GA4) to interpret data and generate actionable insights.
• Monitor KPIs including click-through rates, conversion rates, and return on ad spend.

Budget Management:

• Manage budgets effectively and allocate resources where they will have the greatest impact.
• Provide input on budget planning and forecasting to maximise campaign reach.

Your Talent:

• Proven experience in managing global paid search campaigns, with a strong track record of achieving measurable results.
• Proficiency in web analytics tools (e.g., GA4) to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• A passion for sustainability and fashion is a plus.

Systems and Essentials

• Google Ads
• Microsoft Ads
• Yahoo! Japan Advertising
• Baidu
• Social media advertising platforms e.g., Facebook Ads, Linkedin Ads,
• Google Tag Manager
• Attribution modelling tools

RewardOur philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.

• Up to 50% discount on Stella McCartney products
• Exclusive staff sales and sample sales - Including other LVMH brands
• Matched pension contribution up to 6%
• Extensive private medical and critical illness insurance, as well as life assurance
• Annual Health Screening
• Annual Leave Shop where employees can buy or sell annual leave
• Flexible working/core hours
• Enhanced Maternity/paternity packages
• Matched Give as You Earn charity scheme
• Fitness membership (Classpass credits)
• Volunteer and Birthday leave
• Health cash plan
• Financial wellbeing program
• Physical and Mental Wellbeing Support Services
• Employee referral bonus

Optional/ Paid BenefitsSeason ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments pleaselet us know within 48 hours of your interview.At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to putdiversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influenceand disrupt fashion and other industries by providing opportunities for global diverse talent to shine.