Paid Search & Display Specialist

Job Description

Paid Search & Display SpecialistLocation - London - HybridAbout Pearson:At Pearson, were committed to a world thats always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whetherits one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing theboundaries of technologyand each other to surpass these boundarieswe create seeds of learning that become the catalyst for the worlds innovations, personal and global, large and small.About the team:This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with universities across the country, the Pearson Online Learning Services (POLS) team provides onlinelearning services including marketing, student recruitment, course content development, training and ongoing student support.About the job:Reporting to the Paid Media Manager, you will be working closely with other members of the marketing team, platforms team, research team and external agencies to drive new customer acquisition across our channels and online ecosystem.Specifically, you will have a track record of increasing sales qualified lead volumes via paid search and display channels and be able to support the paid media team to improve paid media performance across multiple higher education partnerships and educationprogrammes.The ideal candidate will have a good understanding of different paid search and display platforms including Google Ads, Google Discovery, Bing Ads, SA360 and DV360, and the ability to analyse data and report back on performance.Key responsibilities:

• Support the Paid Media Specialist in developing and managing the implementation of our paid search and display strategy across a variety of paid channels through our external agency.
• Collaborate with our external agency on paid search and display campaign planning, execution, optimisation and other objectives.
• Work alongside our marketing team to ensure short- and long-term targets are met, and learnings are shared in order to support, and scale paid search and display marketing activities.
• Monitor and analyse campaign performance data for each major paid search and display optimisation tactic, tracking performance against goals through suitable metrics and reporting back on both positive and negative changes.
• Perform regular paid search and display channel audits and ensure that best practices are always followed.
• Communicate with in-house and external teams to align paid search and display initiatives.
• Monitor trends and industry competitors, identifying opportunities and risks, and making recommendations to drive business growth.
• Provide support in processing payments, maintaining cost reports and managing invoices.

Other responsibilities:

• Prepare for and attend weekly performance meetings with marketing managers and external agency.
• Ensure that optimisation opportunities are identified, and appropriate actions are captured and implemented by responsible parties.
• Work closely with internal and external teams to support new programme launches
• Collaborate with internal team, external agencies, internal and external platform teams to identify, prioritise, and resolve paid media issues.
• Support with weekly and monthly analysis in preparation for stakeholder meetings and calls.
• Ensure agency operations are aligned with campaign strategies and commercial goals
• QA agency media plans and reports.
• Feeding into new and existing paid media testing roadmaps and improvement plans.

About you:Essential

• 2 - 3+ years paid search and display experience agency or in house
• A strong knowledge of Google Ads, Google Discovery, Bing Ads, SA360 & DV360
• Knowledge of tracking pixels, UTM parameters and basic code implementation
• Strong analytical skills with an ability to analyse and draw actionable insights from large data sets
• Good knowledge of Excel, comfortable in analysing data sets, formulas and pivot tables
• Experience working with CRM systems preferably Salesforce
• Flexible & Agile working attitude with good problem-solving skills
• Creative and strategic thinking to identify opportunities and challenge the status quo
• Excellent attention to detail, especially when employing individual processes and procedures
• Ability to quickly build excellent working relationships with internal and external stakeholders
• Ability to work to deadlines in a fast-paced environment
• Good verbal and written communication skills
• Calm under pressure

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purposeto help everyone achieve their potential through learning. Wedo that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the worlds leading learning company. Learn more at pearsonplc.com.Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced,opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work.People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.To learn more about Pearsons commitment to a diverse and inclusive workforce, please click here: http://careers/diversity-and-inclusion.html Pearson is an equal opportunities employer. We do not discriminate against e