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Media Planning Manager

EMR
Job LocationLondon
EducationNot Mentioned
Salary40,000 - 45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

A B2C financial services provider is seeking a Brand Media Manager. In this role youll plan, buy and optimize brand media campaigns which are designed to grow brand awareness across a number of key territories.Responsibilities:

  • Create brand media briefs which are designed to meet regional business strategies and KPIs, within budget
  • Coordinating media research
  • Presenting aggregated media plans to stakeholders for approval
  • Planning and booking campaigns with in-house Acquisition Team and external agency partner
  • Projecting brand media spend as part of regular budgeting exercises
  • Compiling digital asset technical specifications and deadlines for the Design Team
  • Contribute to regular presentations to regional stakeholders providing updates on projects and results
Requirements:
  • Media planning, buying and campaign management experience is essential
  • Experience planning across TV, VOD, OOH, audio, print, and digital
  • Understanding of multimedia planning
  • Ability to extract and filter relevant insights/research to support planning decisions
  • Understanding of brand awareness offline and online media KPIs
  • Strong project management and multitasking skills
  • Advanced Microsoft Office skills
  • Experience using JIRA or other project management software
  • Intermediate knowledge of analytics software such as Google Analytics, Adobe Analytics, and comfortable using dashboards such as Tableau or PowerBI
  • UK experience essential

Keyskills :
media planningmedia planner

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