Media and PR Officer Fundraising and Real Life

Job Description

Job Title: Media and PR Officer (Fundraising and Real Life)Hours: 35 hoursType of Employment: Permanent Salary: £31,574 per annumDept and Location: Communications, Office - London OfficeLine Manager: PR and Media Manager (Fundraising and Real Life) Direct Reports: None Are you an incredible storyteller who loves working with people to help them share their inspiring stories with a wide range of media Do you have experience of working on major fundraising campaigns and activities Do you have a proven track record of achieving on-message national and regional coverage on a regular basis Teenage Cancer Trust is looking for a proactive and creative Media and PR Officer to join their friendly team. Youll have the chance to work on a range of our exciting fundraising events, such as our flagship Royal Albert Hall concerts, and corporate partnerships with major brands like Aldi and Dominos. A large part of this role will see you work with our Stories Manager and young people with cancer to help them share their stories with media. Youll facilitate these opportunities in support of specific fundraising activities, but also as part of a wider real-life story strategy that aims to engage key audiences with the work that we do. Youll need to fully understand the needs of differing types of media and know how to develop and pitch stories effectively - bringing relevant existing media contacts to the role. Youll also need to be confident advising internal and external stakeholders on the best route to achieving media coverage for their projects. Alongside one other Media and PR Officer, this role shares responsibility for some core administrative duties and processes for the Media & PR team e.g. creating evaluation reports, to ensure a smooth and professional press office function. You will also take part in an out of hours rota with other team members. Job DescriptionMAIN PURPOSE OF THE JOBThe role reports to the PR & Media Manager (Fundraising & Real-life) and will have a strong focus on supporting our work with Fundraising, and delivering a consumer media profile that has young peoples experiences at the heart.This role supports on promoting a range of exciting fundraising campaigns and activities such as our flagship Royal Albert Hall concerts, our Facebook challenge series and corporate partnerships with major brands such as Aldi, Wilkos and Dominos. The postholder must be proactive in identifying newsworthy stories working with stakeholders to deliver activity.The post will work with young people with cancer and their families to empower them to publicly share their experiences, as part of a wider real-life story placement strategy. It will help ensure we maintain a strong presence in consumer media and a regional media presence for our fundraising and services for young people.The role will also undertake some core administrative duties and processes for the Media & PR team, to ensure smooth and professional press office function.The post is a key part of the wider Marketing & Communications department which is responsible for raising awareness and understanding of the charity with key audiences, increasing engagement with our brand and supporting income generation.ROLE FOCUSDeliver PR and Media plans and activity Lead or contribute to the development and implementation of effective, proactive PR and media activity that promotes Teenage Cancer Trust to a wide range of audiences. Contribute to and support team activity that ensures a strong and sustained media profile for Teenage Cancer Trust, including delivering media strategies as part of integrated brand/condition awareness-raising campaigns, with a particular focus on consumer media. Work, under the support and direction of the PR & Media Manager (Fundraising & Real-Life), to create positive media coverage for Teenage Cancer Trusts fundraising activities and ensure regular placement of real-life and celebrity stories in national, consumer and regional media outlets. Identify news stories, trends and opportunities for Teenage Cancer Trust to comment on and proactively pitch to the media. Deliver regional media activity to profile fundraising, services and young people as required. Measure the success and impact of media plans delivered using a range of measurement tools, helping to share results with senior management as part of regular reporting.Working with young people and their families Work, under the direction and support of the PR & Media Manager (Fundraising & Real-Life) and Story Manager to ensure regular placement of real-life stories in national, consumer, online and regional media outlets. Brief, liaise with and support young people and their families with sensitivity and empathy, to help them share their stories. Under the advice and guidance of the Story Manager and Services department, support the stewardship of young people sharing their stories, ensuring it adheres with our safeguarding policies at all time. Work with the Story Manager to ensure the records, images and stories of young people we support are kept up to date and we have their full consent to use them.Ensuring an effective and professional Press Office function Support the smooth running of the Teenage Cancer Trust press office, including being the first of contact as required, responding to a wide range of media enquiries and ensuring a professional service. Respond to enquiries from journalists and prepare verbal and/or written statements and provide spokespeople and case studies as appropriate. Builds and nurture relationships with journalists, especially national, regional and online outlets, youth media, documentary-makers and consumer press. Organise media interviews, write briefings for spokespeople/case studies and steward, support and advise individuals. Prepare a variety of high-quality effective PR materials including news releases, comments, features, briefings and letter to editors. Organise, support and execute press events, such as filming or photocalls at hospital units and other locations, acting as the Teenage Cancer Trust representative, overseeing media attendance and liaising with hospital Communications teams and Services staff. Support delivery of a media training programme Liaise with outside suppliers and agencies as needed.Relationship Management Support and empower our regional fundraising teams and individual fundraisers to undertake media and PR opportunities, ensuring they are equipped with template resources and can deliver core brand messages. Work in partnership with third party PR teams such as corporate partners and hospital Communications teams to develop proactive media campaigns and respond to news stories as required. Engage with and support funded staff to undertake media. Work closely with the Music & Entertainment team and Celebrity Manager on the PR for high profile supporters and events and hospital visits, liaising with external PR agencies and talent agencies as required. Work with the