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Marketing Optimisation Manager

Emerald Group
Job LocationLondon
EducationNot Mentioned
Salary£40,000 - £50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Are you a marketing manager with experience in developing websites and website optimisationDo you have extensive experience in digital marketing, ideally both a consumer and corporate, as well as a track record of success in leadership and managementWho Are Emerald Works:Emerald Works is a leading e-learning solutions provider for individuals and corporate clients. Our mission is to be the favourite place to learn leadership and personal excellence skills. By partnering with content creators, instructional designers, technical experts and account managers, we design and deliver the best source of on-demand content to help people get their job done more effectively.Part of Emerald Group, a global learning organisation with a presence in 130 countries worldwide, bringing together Emerald Publishing and Emerald Works. With our roots in publishing, and bringing research to life, our learning solutions provides learners with the insight and tools they need to improve performance and excel in the workplace.The Role & Team:You’ll be leading the overall website performance, design, development and updates. You’ll work closely with the Head of Marketing and other stakeholders to develop a digital solution for our Go To Market strategy, delivering demand generation and topping up our sales and marketing pipeline.You’ll have an eye for competitor analysis, reviewing analytical performance, experience of Google Analytics, CRO testing, creation of email and landing pages, as well as developing nurture pathways and automated trigger campaigns.What You’ll Be Doing:Lead the team:

  • Mentoring, motivating and developing your team with a focus on performance, setting targets and applying high standards.
  • Create a culture that encourages accountability through open review and a "lessons learnt" way of working.
  • Coach individuals to improve capabilities and unite the team, ensure that they engage as a positive unit, drive continual improvement and share their best practices
    • Know the market and our customers:
  • Work with the marketing team to position the brand digitally
  • Conduct B2B marketing competitor analysis using tools such as Similar Web, and share this information in an effective manner for strategic and tactical campaign deployment
  • Deliver a digital strategy that focuses and has our customers at the heart of it
  • Analyze the web statistics using Similar Web and Google Analytics, set up dashboards, and be able to communicate recommendations to the business and to improve web strategies, paid and organic search performance
  • Key member of the Content Working Group - helping to drive the overall structure from an SEO perspective and best practice for digital campaigns
    • Set our sales team up for success
  • Working alongside the Head of Marketing in the development of matrix messaging for insight led campaigns, including Learning Health Check campaigns
  • SEO strategy and execution
  • Paid media management
  • Marketing Lead generation, performance and ROI
  • Development of a CRO testing plan and website user testing
    • Brand
  • Working with others to deliver brand updates/tone of voice etc to our digital campaigns and website
    • Cross Team collaboration
  • Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
  • Work hand in hand with the Consumer Marketing team to optimise customer journeys and continuity between platforms
  • Showcase and share ideas with all teams to optimise internal awareness ready for market
    • Who We’re looking For:
  • Extensive experience of digital marketing, ideally from both a consumer and corporate background
  • Leadership and management, with a proven track record of success
  • Experience of developing websites, improving their optimisation
  • Experience of leading and executing all digital channels (email, paid media, organic social and SEO)
  • Experience of working with data and tech, including Salesforce CRM, CMS (e.g. Kentico), and Campaign Management tools such as Pardot
    • ** All interviews will take place via Microsoft Teams. 1st interviews will take place on 10th August & 11th August, and 2nd interviews on 17th & 18th August**What’s In It For YouWe value our people. Becoming a part of our team means you’ll join a trusting and flexible environment with numerous opportunities to progress your career, as well as access to professional development and the opportunity to learn new skills.You’ll receive a wide range of benefits, such as flexible working, performance bonus, enhanced pension contribution, a generous holiday allowance, life assurance and various benefits aimed at supporting your well-being and work-life balance.

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