Marketing Manager Cloud and Campaign Strategist

Job Description

The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities that are aligned to Platforms, and enable sales and marketing excellence across the network.Within the Global Marketing Organisation (GMO), we are embarking on an exciting journey in relation to our MarTech strategy & deployment. Central to this is our use of Salesforce Marketing Cloud. We are looking for a senior manager to help shape & drive our use of Marketing Cloud globally, which includes helping to define the strategy for our use of Marketing Cloud across our global campaigns & how global campaigns should integrate with country & regional campaigns through Marketing Cloud.Preferred Knowledge/SkillsDemonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs including: Creating integrated marketing campaigns, with a focus on Marketing Technology but coupled with data & analytics, and a marketing mix that drives the business strategy by serving as a strategic and technical consultant from inception through to execution; Working closely with global marketers to design the Marketing Cloud strategies and activations to best deliver and execute our global campaigns on a multi-territory basis; Designing and managing automated marketing campaigns within Marketing Cloud using Email Studio, Content Builder, Journey Builder & Cloud Pages, across email and other channels, and support the wider global marketing function on their upskilling journey as they further develop their competency with the platform; Serving as Marketing Technology subject matter experts (SMEs) to leadership to develop strategies that deliver a premier client experience, with a focus on campaign optimisation and deriving insights from data; Supporting the wider Marketing teams with automation and journey strategy development; the creation and execution of automated marketing campaigns; managing build, UAT and QA, pilots and tests, and carrying out analysis (reporting/tracking) to inform best practice; Measuring and tracking results in a report of marketing campaigns. This includes a quantitative and qualitative analysis on how Marketing campaigns contribute to impact on client relationships, the sales pipeline and brand awareness/equity. Makes key recommendations on campaign effectiveness and influence on overall business goals; Keeping up-to-date with Data Protection laws and industry best practice, trends and standards and understanding the nuances and implications of this on a cross-border basis; Driving innovation around email and automated marketing and ensure key information is shared globally and across our network of member firms; Networking with marketers globally and around the network as appropriate to align programs and make sure there is a consistent message and go-to-market approach; Creating and maintaining email and Cloud Page templates and auditing marketing sends if required to ensure they meet guidelines; Developing new processes and ways of working with Marketing Cloud which can be adopted by the wider Global Marketing Organisation and marketing teams in territories and regions; Sharing responsibilities for driving adherence to risk management protocols as they relate to the production and distribution of thought leadership, points of view, public relations, events, social marketing, etc; and, Emailing marketing automation experience, specifically with Salesforce Marketing Cloud (please note, that if the successful candidate does not have Marketing Cloud certification currently, we would look to support investment in this training.) Demonstrating experience working with Journey Builder, Email Studio, Cloud Pages, Contact Builder, Content Builder and Analytics Builder -(working knowledge of AMPscript and SQL preferred); Demonstrating ability to be agile in a dynamic market and organisation, adjusting programs on an as-needed basis; Influencing leadership, explaining new marketing processes, deliverables and impact; Demonstrating ability to confidently engage and share to drive collaboration, present new ideas, and maintain awareness of marketing activities across multiple teams and business areas; Delivering projects to schedule and achieving desired results, in liaison with the wider business; Demonstrating attention to detail and an analytical flair; Leading self and the team to lead, improve marketing processes and solve problems; Demonstrating experience in delivering technical training and upskilling programmes; and, Understanding of relevant legislation and industry best practice.Not the role for youDid you know PwC offer flexible contract arrangements as well as contingent work (ie temporary or day rate contracting)The skills we look for in future employeesAll our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, The PwC Professional and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.Learn more here: uk/careers/experienced/applyDiversityValuing Difference. Driving Inclusion.We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.uk/diversity