Marketing Manager - Automation Programmes B2C

Job Description

Marketing Manager - Automation Programmes (B2C) Location: London, Berlin, Heidelberg, Pune Permanent role Closing date December 17th 2021 Springer Nature have a fantastic opportunity for a Marketing Manager, passionate about automation to join the MarketingPlanning team. Youll be responsible for increasing author submissions and conceptualising and project managing B2C author automation programmes, focusing on acquisition, submission growth, and post-publication nurture/retention. Also important to this roleis the ability to set up automation workflows focusing on both efficiency and quality of outputs; as well as act as product expert of automation programmes.This diverse role offers an opportunity to be part of some of the newer and evolving parts of ourbusiness and the publishing industry - from open access and new journals, to content conceptualisation and marketing automation! There will be heavy involvement in building frameworks, improving processes and establishing automation programmes, laying foundationsand building effective customer journeys that benefit customer and revenues. The variation offered in this role means project ownership and an opportunity to deliver strategic marketing practices. Youll be partnering and collaborating with different partsof the business to work effectively together.There are a number of exciting pilots and projects in progress currently, and there will be more to come as part of the 2022 Automation Roadmap. This role has the scope for project management and development ofkey strategic areas working closely with different verticals and stakeholders.Responsibilities: Act as a central point in Planning for marketing automation collaborating with various teams supporting different parts of the business. Marketing Automation Journey/FlowDesign, including detailing of process maps, identification of content needs and targets, etc. Drive change to joined-up automated author journeys and campaign programmes. Be knowledge centre for automation journey/flow design and expand this to others Globalteam management. Provide expert project management support, leading on automation. Identify and analyse opportunities to streamline and improve automation programmes. Implement and ensure consistent and efficient automation processes within Planning. Act asa central point in Planning for analytics, reporting, communication and training. Drive change to joined-up automated customer journeys and campaign programmes. Put in place on-going monitoring and reporting to support automation workflows. Facilitate stronginternal and external relationships. Work with internal partners to ensure programmes are well-understood and supported. Work with other teams to identify areas of opportunity for collaboration.Role requirements Experience: Experience with marketing automationprogrammes and design of customer journeys. Proven abilities in designing automation workflows. Strong understanding of customer/ user journeys and personas. Excellent digital marketing skillset. Experience in customer research techniques and methodologies.Experience in customer segmentation. High competence in project management and ability to adapt as needed in response to continuous monitoring of programme performance and a changing environment. An understanding of agile project management techniques. Demonstrableexperience of creativity, finding new ways of achieving results. Ability to work well in a matrix and cross-functional team structure. Experience in using marketing analytics tools. Skills: Strong influencing and negotiating skills. Flexible and agile approach,and the ability to adapt to fast-paced, changing environments. Must be able to work to tight deadlines and react quickly to changing priorities. Highly computer literate with good knowledge of Google Analytics, Google Docs, Microsoft Office programs, Word,Excel, Trello, Miro and PowerPoint.Qualifications: Marketing automation related qualifications or equivalent professional experience. Marketing qualifications or equivalent professional experience.To apply: Please submit a CV and covering letter outliningyour experience as well as your salary expectations and notice periodAll employees are currently working remotely. However, once when the office re-opens, all employees will be expected to be based in the office in line with our working from home policy.