Marketing Manager

Job Description

We are looking for an outstanding Marketing Manager to join our forward-thinking, friendly, and driven team for the duration of a maternity cover (estimated 8 months). We are a mission-led organisation, commercial in our approach and motivated by our goalsto support our members to deliver world class education and impactful research.The Marketing Manager plays a critical role in promoting our portfolio of conferences, workshops and development programmes. They also lead on the marketing of the Certified Management & Business Educator scheme - an initiative to support business schoolteaching staff through continuous professional development. There will be the opportunity to work on the national campaign to promote Help to Grow Management to small businesses, as part of our Small Business Charter work. In addition, the Marketing Managersupports our wider communications and brand management.You will be an integral part of the team and take the lead on planning our marketing campaigns, developing the conference brands, and driving registrations and revenue. Our events and professional development programmes are greatly valued by our membersand provide the Association with a platform to engage business school leaders, frontline academics, as well as our stakeholders in government and industry.Working collaboratively with the team you will also have some responsibility for maintaining our websites, and provide input into our content strategy across our blogs and news, publications, and social media.The successful candidate will need to be a highly skilled marketer across digital, social media, and print channels. You will need experience developing and executing marketing plans which deliver results. It is essential that your copywriting is first classand your attention to detail is outstanding. Ideally your experience will be in marketing professional events/conferences or learning and development programmes in either an association or commercial environment.We offer flexible working. Subject to restrictions and our business needs, the team can work from home for up to three days a week and must be in the office for a minimum of two days a week. We offer a pension and generous annual leave.Applicants are asked to send their CV, with a covering letter explaining how they meet the person specification,by 10 September 2021. Immediate start possible for available candidates.Candidates must have the right to work in the UK.Principal job functions & main tasks:Take the lead on marketing our conferences, development programmes and workshops across the Chartered ABS and Small Business Charter portfolio:

• Produce, manage and execute marketing plans and budgets across channels (email, social media, web, print and telesales);
• Drive registrations, revenue, and performance metrics around member engagement;
• Write marketing copy to engage senior management audiences;
• Build and send email campaigns and direct mail, manage the event web pages and manage the production of other collateral;
• Manage the database and prepare campaigns with segmented marketing data; and identify ways to build data;
• Develop branding for our conferences and programmes;
• Devise innovative ways to market our events;
• Analyse and report on marketing performance data such as Google Analytics and social media metrics.

Promote the Certified Management & Business Educator - a transformational initiative to raise the quality of teaching and student experience in university business schools:

• Develop and execute marketing plans to promote the scheme to business school educators in the UK and globally in order to drive applications;
• Drive paid subscriptions to the scheme and develop marketing initiatives to increase these year-on-year;
• Plan and deliver retention communications to ensure the ongoing and long-term engagement with CMBE subscribers;
• Work with designers to manage the production of marketing collateral and digital assets;
• Support the development of a new area of the website and ongoing maintenance thereafter.

Support the delivery of the Help to Grow Management campaign:

• Support the in-house team, external marketing agencies, business school marketing teams, and a government communications team to deliver the national campaign to promote the Help to Grow Management programme. Work involves coordination, reporting and informationsharing with the marketing stakeholders.

Communications and Digital Content:

• Manage, and work with the wider team, to maintain of the Chartered ABS and Small Business Charter websites (using the website CMS and working with an external developer where required);
• Support the production of internal performance reports on marketing and communications activity (using Google Analytics and other data reporting sources);
• Provide input and support for our content production across our blogs, news, publications, newsletters, press, and social media.

Keyskills :
Marketing AnalyticsSocial Media MarketingB2B MarketingMarketing Event PlanningMarketing Copy