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Marketing Manager

The Graduate Project
Job LocationLondon
EducationNot Mentioned
Salary£30,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Company & Role OverviewOur client in the Education industry is looking for an organised and flexible Marketing Manager to come and join their team. This role will include being responsible for development and implementation of marketing plans to improve student recruitment and retention.Main Responsibilities

  • Develop and execute the marketing plan across email, website, social and print promotions to achieve set acquisition and retention objectives
  • Managing marketing budgets annually and monthly
  • Represent the marketing requirements in relation to cross-departmental development projects
  • Planning changes including competitor analysis, internal SWOT, and customer personas
  • Regular reporting against key web, PPC, social and email metrics to track and evaluate key trends and performance of individual channels
  • Manage and maintain the tastings and events page and about us pages of the website
  • Work with the Student Services department to ensure site content compliancy and optimisation of all other content areas
  • Manage AdWords account to ensure ROI
  • Build and manage the School marketing email lists
  • Monitor key email performance metrics, applying testing methods to measure and improve performance
  • Working with the Communications Manager to secure coverage in line with the objectives set out in the marketing plans
  • Identify key influencers and opportunities to leverage
  • Day-to-day management of social accounts
  • Monitoring and refreshing of social PPC ads to improve ROI and drive conversions
  • Prepare any required marketing materials e.g. flyers, adverts either in-house or using our external freelancer
    • Requirements
  • Hold a marketing qualification or relevant experience
  • Experience implementing marketing campaigns
  • Familiarity with all major social media platforms
  • Experience using a Content Management System, ideally Umbraco
  • Experience using an email marketing platform such as Mailchimp or Dotdigital
  • Experience editing creative using Adobe Creative Cloud applications
  • Knowledge of Microsoft Office 365 applications
  • Excellent communication skills, both written and verbal
  • Strategic, problem-solving thinker who can work with stakeholders to accomplish outcomes
  • Organised with high attention to detail while handling multiple tasks
  • A fast learner who can adapt quickly to new marketing practices and tools
  • Creative with design

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