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Marketing Manager

Job LocationLondon
EducationNot Mentioned
Salary£50,000 - £60,000 per annum, OTE
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

We are looking for a dynamic candidate to help our client on their rapid growth journey.Experience in a start-up or small business environment would be preferable, you will need to be a motivated self-starter who is able to work in a fast-paced environment and to muck-in with the rest of our hard-working team whenever needed.Role and Responsibilities

  • Day-to-day ownership of inbound digital funnel to deliver high-quality leads to our telemarketers and sales team
  • Ownership of outbound campaign funnel, working with sales management on lead generation initiatives, including email and telemarketing campaigns
  • Event management of both in-house events and third-party conferences
  • Sole responsibility for reporting, pipeline management, conversion ratios and return-on-investment analyses
  • Maintenance of our online presence across website and social channels, as well as the creation of content that adds value to both campaigns and SEO
  • Working with management to maintain and enhance our brand, image and reputation in the public domain, across all appropriate media, including traditional PR
  • Creation and maintenance of appropriate sales tools, including proposal and presentation materials, to help with our go-to-market activities
  • Working with in-house experts and third parties on the production of product collateral
  • Coordinating with our indirect channels on white label collateral, campaigns and events
  • Essential Skills and Qualities
  • Proven track record in digital funnel management, including SEO and PPC, and how to drive traffic that converts to leads and orders
  • Experience in B2B SaaS is essential
  • Ability to translate director and objectives from the board, into actions that bring results
  • Campaign management, lead generation, and demand creation experience
  • Familiarity with WordPress Content Management System (CMS)
  • Required skills
  • Digital Marketing
  • Lead Generation
  • B2B Marketing
  • SaaS
  • Keyskills :
    Digital Marketing Lead Generation B2B Marketing SaaS

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