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Marketing Executive - Conference & Events

Hire Ground Ltd
Job LocationLondon
EducationNot Mentioned
Salary28,000 - 32,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent,full-timeB

Job Description

Marketing Executive - Conference & Events - £28k to £32k + BenefitsThis is an opportunity for an experienced Marketing Executive to join a professional, global company that specialises in the production of B2B Conferences, Workshops and Events. The Marketing Executive will devise and run a number of marketing campaignsper month keeping to deadlines set, Increase average number of delegates in your sector, produce effective marketing plans within budget, negotiating costs to obtain best possible prices for external activity.SALARY ETC:

  • £28k to £32k + benefits
  • Hybrid working of 3 days working from home (9am to 5:30pm) and 2 days in the office (9am to 4:30pm), although flexibility to meet clients needs is essential
  • Permanent, full-time
  • SE central London
DUTIES TO INCLUDE:
  • Research outside marketing brief to find best channels to market
  • To look at new marketing channels such as Social Media
  • Write copy for premail, mainmail, re-mail stages of campaigns. (DM, fax, email)
  • Make targeted internal data selections for premail, mainmail and remail stages of campaign utilising all data available in house
  • Source new and relevant data where necessary
  • Contact all potential marketing partners to set up contra deals - trade associations, newsletters, magazines, websites etc
  • Build relationships with long term media partners and enhance existing agreements
  • To work with sponsors in order to promote conferences wherever possible
  • Maintain contact with suppliers and monitor work in progress (printers, mail house, couriers)
  • Manage mailings from delivery through to land dates
  • Write and send press releases for each campaign to ensure maximum PR coverage.
  • Send e-mail campaigns through in house email system
  • Monitor the response of marketing activity
  • Devise unique reference links (URLs) for each section of the campaign to track web coverage.
  • Ensure relevant cross marketing is provided for each conference in your sector
  • Post campaign analysis to monitor success of each aspect of campaign.
REQUIREMENTS:
  • To have held a similar post, carrying out marketin for Events and/or Conferences
  • To have a degree or similar experience in Marketing, or a relevant subject.
  • Excellent marketing channels skills and experience
  • Strong customer service skills
  • Experience of carrying out marketing campaigns

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