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Marketing Executive

Cargiant
Job LocationLondon
EducationNot Mentioned
Salary£25,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Working closely and reporting into the Head of Marketing the successful candidate will be a bright and analytically minded individual who is looking to become part of a small team that is continuously looking at new ways of engaging with customers and delivering added value.This exciting opportunity will mean you will be working on a broad range of marketing initiatives and as such it demands an energetic and ambitious all-rounder who has experience of both on and offline.You should feel confident in managing multiple projects simultaneously. Amongst other things you’ll be responsible for the day to day; social media strategy; customer review management; monitoring and updating web content; Affiliate channels; development of sales support and marketing collateral; producing and sending marketing e-mails, providing daily weekly reports on channel performance; in addition to general administrative duties.Key Responsibilities

  • Responsible for managing the day-to-day requirements of social media including but not limited to daily monitoring and posting, scheduling, customer interaction, competition and campaign management and reporting.
  • Responsible for the creation of engaging content including developing highly targeted SEO features, in addition to writing SEO friendly copy for content use across our digital and social media platforms.
  • Manage all external websites and customer review platforms on daily basis.
  • Management, reporting and administration of the company reviews and invite programme.
  • Be the day to day marketing lead for the eCRM system, email project activity and ongoing email campaign management and reporting.
  • Manage the day to day affiliate relationships, channel and feed performance and tracking.
  • Day to day management of the company websites and blogs, managing CMS and liaising with developers where appropriate to ensure all content is accurate and up to day.
  • Development of sales and marketing collateral including print management with 3rd party suppliers.
  • Produce regular internal reports on internal and competitor performance, providing recommendations to the business.
    • Skills, experience and qualifications
  • A 2:1 degree and CIM qualification desirable with at least 2 years’ experience in a similar role.
  • Proven relevant experience of delivering a broad range of marketing channel mix in a B2C environment.
  • Demonstrable experience of using Content Management Systems ideally Word Press and Umbraco.
  • Experience of SEO best practice and experience of auditing and creating SEO friendly content and technically friendly websites.
  • Experience in managing, email systems and databases, building, sending and reporting on emails ideally with Campaign Monitor.
  • A natural flair for creating high quality, engaging content to enhance our social and content position and using social media management and scheduling platforms, ideally Agora Pulse.
  • Can demonstrate: an active social media presence; website/blog; and marketing campaign collateral development.
  • Good IT skills, particularly Microsoft Office and experience in managing databases, email marketing tools and website content management systems.
  • Good knowledge and understanding the marketing department, its functions and marketing strategies and tactics.
  • Excel knowledge including a range of functions, pivot tables an advantage, backed with a strong mathematical/statistical skillset
  • Confident with scheduling and monitoring tools and click stream analytics such as Google Analytics.
  • Ability to manage projects simultaneously, often with critical deadlines.
  • Manages own time effectively and adapts to conflicting demands to ensure the task is completed.
  • Proactive and acts on own initiative, to be able to make sense of issues, identify and solve problems.
  • Listens and questions effectively to gain a clear understanding of what is required.
  • Good communication, persuasion and motivational skills.
    • Advantageous
  • Experience in Adobe Creative suite and particularly photoshop an advantage.
    • About The CompanyThe CompanyOur 40-year mission: We opened Business in 1976 with the mission to change the car buying process forever. For over 40 years our customers have come from all over London and the surrounding areas because they trust us to remove the hassle, eliminate the stress but more importantly save them both money and time. Over the years Cargiant has invested in state of the art workshops, technology and staff training and development. At Cargiant our customers experience GIANT Choice and GIANT Savings.The World’s Largest: In 2007 we were officially pronounced the world’s largest car dealership as per the Guinness World Records with over 35, 708m2 of showroom space. In one trip to Cargiant our customers will find the largest choice of makes and models (up to 8000 cars and 36 brands) - the vast majority of which are available for same day drive away. Since we first started trading we’ve sold in excess of a million cars and now employ directly and indirectly over 900 people including over 150 Mechanics. Our site now covers a staggering 48 acres.We’re Multi- Award Winning: Efficient, Courteous and award winning, we’ve won multiple awards over the last 40 Years, including the Motor Trader Industry Awards, Best Car Supermarket of the Year, Car Retailer of the Year Award. In 2014 Cargiant ranked 51 on, The Sunday Times Top Track 250 Britains private mid-market growth companies, climbing to rank 36 in 2015 and then 19th in 2017.

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