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Marketing Effectiveness Analyst - 6 Month Contract

Harnham - Data & Analytics Recruitment
Job LocationLondon
EducationNot Mentioned
Salary£400.00 - £475.00 per day
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Marketing Effectiveness Consultant - 6 Month ContractMarketing ConsultancyLondon - Hybrid£400-£475 per day (outside IR35)A cutting-edge data connectivity platform SaaS client, empowering businesses with innovative solutions to measure and optimise advertising effectiveness. The mission is to deliver unparalleled insights and analytics to some of the worlds largest socialplatforms and retailers. Seeking a skilled Marketing Effectiveness Analyst to join us on a contract basis, contributing to the success of our clients campaigns through robust offline sales measurement, AB testing, and actionable recommendations.As a Marketing Effectiveness Analyst, you will play a crucial role in the mission to enhance advertising strategies for major social platforms and retailers. You will be responsible for delivering insightful recommendations, driving advertising effectivenessmeasurement, and conducting AB testing to refine campaign performance. This is a client-facing role, and your technical proficiency in SQL and Python will be essential in extracting, analysing, and interpreting data to provide strategic insights.Role & Responsibilities

  • Collaborate with social platforms to understand their advertising objectives and challenges
  • Conduct offline sales measurement using retail data and AB testing to assess the impact of advertising campaigns
  • Utilise your technical skill set in SQL and Python to extract, manipulate, and analyse large data sets
  • Present actionable recommendations to clients, demonstrating a deep understanding of marketing and advertising effectiveness
  • Work closely with internal teams to enhance data connectivity and ensure seamless analytics delivery
Skill & Experiences
  • Strong knowledge of statistics and statistical methodologies
  • Proven experience in marketing and advertising effectiveness analysis and AB testing
  • Strong proficiency in SQL and Python for data manipulation and analysis
  • Exceptional client-facing skills with the ability to communicate complex insights in a clear and concise manner
  • Familiarity with social platforms and retail industry dynamics
Benefits£400-£475 per day, outside IR35, hybridHow to ApplyRegister your interest by sending your CV to Lloyd Dunstall via the Apply link on this pageMarketing Effectiveness / Advertising Effectiveness / Statistics / AB Testing / Marketing Measurement / Advertising Measurement / Attribution / SQL / Python

Keyskills :
Marketing Effectiveness / Advertising Effectiveness / Statistics / AB Testing / Marketing Measurement / Advertising Measurement / Attribution / SQL /

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