Marketing Data Analyst 2100093R

Job Description

This position will be a key member of the AXA IM Customer Insights, Digital Experience & Analytics team working closely with others to deliver actionable data driven customer insight.This role will work closely with segment marketing, local marketing, CRM and sales teams as well as with data and technology team based in France. The role will help inspire a culture of collaboration and data-driven experimentation.The analyst will undertake numerous activities such as propensity modelling and deep dive data analytics to explain and predict customer behavior and deliver actionable insight which will improve the customer experience and drive growth.Serve as marketing data analyst to provide key top level analysis on campaign, segment and product performance, various levels of conversion and funnel tracking, and click stream analysisEnsure compliance with GDPR and other regulations including consent, profiling, unsubscribes.Assist the Data & Insights Manager as well as other teams such as Data Operations and Client Management in migration of customer to Salesforce.Working with the Data & Insight Manager, drive best practice in data management across global and local marketing.Develop and manage methodology to evaluate marketing campaigns and showing results in data visualisation tools.Provide insight/data planning support to the campaign planning cycle for Local and Global MarketsLooking at data from all areas of the business, developing and delivering customer-centric analysis and insights to drive predictive modelling, multi-channel, multi-market CRM programmes across marketing and customer services in conjunction withteh Data & InsightManger and Head of.Support analysis of qualitative & quantative information from various sources and combine with internal behavioural dataWorking across all teams, develop insight from numerous channels and platforms including email metrics, google analytics and social media and share with senior management and key stakeholders.Take ownenship for the consolidation of local budget filesExperienceIdeally have experience working in an insights role, in a complex matrix environment, and are confident translating business questions into analytical queries. As well as translating insights to solve business issues.Experience initiating, designing and conducting data and insights analysisSome experience or knowledge of complex campaign/communication design including customer sampling and testing strategies along with measurement of communications effectiveness in a multi-channel environmentExperience of using data visualisation tools such as Tableau or similarExperience of dealing with data sets in a Big Data environment ( Hadoop/Zeppelin Notebook)Knowledge and SkillsIn depth knowledge of SQL, with understanding of Python or R, or similar coding languagesUnderstanding of how Marketing teams function such as development of campaigns, CRM, advertising, brand, digital, and the impact Insight has on these functionsKnowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, metrics reporting, A/B testing and statistical significance.CompetenciesExceptional problem solving abilities and experience synthesising data.Desire to learn and be proactiveAttention to detail, with strong commercial awareness and presentation skills, together with ability to engage with stakeholders at all levels.Proficiency of web analytics tools and underlying data (e.g.Google Analytics)Microsoft Office Suite, Excel expertEnglish and other European Language preferredDesirable: Experience of working in financial services or a regulated environment