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Marketing & CRM Executive

United Rugby Championship
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Love rugby and want to further your career in a dynamic sports marketing roleKicking off in September 2021, the United Rugby Championship (URC) will be bigger, bolder and stronger than its predecessor (Guinness PRO14). Teams from five of rugbys elite nations Ireland, Italy, Scotland, Wales and South Africa combine into a leagueof super clubs, which will embrace difference and champion its athletes on their journey as a league that can proudly represent all of those involved with the game.The role:

  • Working closely with the Head of Marketing, the Marketing & CRM Executive will be responsible for managing and executing URCs direct to consumer communications and promotions.
  • This role requires a well-balanced individual who is as comfortable utilising and maximising the technology platforms at their disposal, as they are thinking through and managing excellent creative.
  • This role has a strong focus on growing URCs audience base, increasing and enhancing the fan database increasing the level of fan engagement and translating that into direct revenue, particularly via OTT subscriptions.
  • Crucially, the chosen candidate will have the opportunity to help shape the future of the organisation, through the execution of the competitions new brand strategy. He/she will act as a gatekeeper for the URCs brand, ensuring brand execution and evolutionthrough the management of marketing campaigns, email and other brand marketing programmes.
The candidate:
  • The chosen candidate will be an ambitious marketer, with 12 - 24 months experience in a similar role, and a passion for data-driven marketing, a thirst for continuous improvement and a detail-orientated, proactive attitude.
  • The successful candidate will have experience delivering email communications and running data collection campaigns and will be adept at copy writing and an understanding of good creative.
  • This is a role that demands a strong interest in sports marketing, fan engagement and customer behaviour. An advanced knowledge for rugby is preferred.

Keyskills :
CRMDigital MarketingEmail MarketingMarketing CampaignsMarketing Executive

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