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Marketing & Business Development Executive

Sanderson
Job LocationLondon
EducationNot Mentioned
Salary40,000 - 50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Role: Marketing & Business Development ExecutiveSalary: Up to £50000Location: Fully Remote You will be joining the market leading digital layer provider that realises property, facilities management, and smart building functionality through a combination of web portals and mobile applications.Experience:

  • Strong copywriting and editing skills.
  • Experience of content management systems, running a social media account and email marketing software would be highly advantageous.
  • Effective organisation with an excellent eye for detail.
  • A polished, clear communicator who is highly motivated and reliable.
  • The ability to manage multiple tasks on different accounts simultaneously and meet deadlines.
  • Ability to form successful working relationships with internal colleagues across the group in addition to external agencies and key client stakeholders.
  • Ability to work calmly under pressure.
  • A strong interest in digital marketing and communications.
  • Previous experience in a marketing role with a professional service, technology or other "b2b" organisation or a similar role within an agency environment is essential.
Day to Day Responsibilities:
  • Arranging internal demos/events to capitalise on existing relationships
  • Uploading content onto Connect to raise internal profile - good news stories, case studies, profiling team members
  • Collating and writing case studies
  • Collating testimonials
  • Working with PR on press releases, website and social media platform content, blogs and connect posts
  • Liaising with US team regularly to ensure correct and up to date EMEA representation on global K3 site
  • Composing and sending any internal and external emails via our global email marketing platform
  • Maintaining mailing lists and client/target client lists
  • Running the social media accounts - creating a content calendar, posting regularly, and encouraging the internal teams to reshare
Business Development
  • Preparing tailored and branded pitch material to suit client requirements
  • Collaborating with Senior Leadership teams on creating and executing successful go-to-market strategies
  • Supporting the teams through the business development process as each individual opportunity requires
  • Preparing warm approach material for internal and external targets with the aim of generating demo requests
  • Preparing cold approach materials for cross-channel use to evolve and maintain a steady sales pipeline
Marketing
  • Managing leader boards to understand sales momentum and velocity across individual service lines and key contacts
  • Owning the marketing strategies
  • Acting as brand guardian for both businesses
  • Delivering paid digital advertising campaigns for both businesses
  • Seeking out and entering any relevant industry awards
  • Creating video content to succinctly demonstrate the tool and its USPs
  • Creating demonstration videos and training modules for internal use

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