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Marketing Automation Specialist

Executive Facilities
Job LocationLondon
EducationNot Mentioned
Salary£65,000 - £80,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Our client is a SaaS solutions company operating throughout the Global marketplace.Their UK operation is based in central London.They are now seeking a Marketing Automation specialist with 2-3 years marketing experience - specifically Eloqua - for a 6 month contract. Initially remote working with eventual move to their London offices.Responsibilities:

  • Develop & execute campaigns in Eloqua to drive scalable improvements to customer lifecycle management.
  • Leverage Eloqua to continuously optimize performance & campaign workflows across the customer lifecycle using structured automated processes such as data augmentation, lead scoring, propensity modelling, etc
  • Increase the reach & effectiveness of customer communications to drive product engagement through a well-coordinated mix of emails, social ads, SMS, push notifications, in-product prompts, on-site prompts, etc using the Eloqua platform.
  • Explain performance against targets - build dashboards to enable marketers to assess results against expectations
  • Build and document processes for delivering and optimizing effective campaigns & programs by partnering with design teams to translate marketing requirements into email functionality, as required
    • Skills:
  • 2-3 years of hands-on experience with marketing automation tools preferably Eloqua or Braze for SaaS, apps or similar online or eCommerce services or products
  • Subject matter expert in email best practices, deployment, subject line testing and send-time optimization
  • Proficiency with templating languages to implement dynamic content in emails
  • Understanding of HTML for email design edits
  • Knowledge of Salesforce , SiteCatalyst and Tableau (or similar tools) is a plus
    • Required skills
  • HTML
  • Marketing
  • Marketing Automation
  • Eloqua
  • SaaS

    • Keyskills :
    HTML Marketing Marketing Automation Eloqua SaaS

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