Marketing Automation Manager

Job Description

Overview:Our client is a global financial services organisation, who is a looking specifically for a Salesforce marketing cloud champion to bring additional knowledge and energy into a fast-paced business within their marketing team. The company is looking to developand build upon their digital marketing team utilising the aforementioned technology, supporting the digital marketing teams efforts to drive brand trust and generate business inquiries through implementation of automation.Role responsibilities:

• Main Business contact for our Salesforce Marketing Cloud email system internally and externally, manage the budget and relationship, implementing new features and functionality, organising training for new users.
• Champion email marketing and marketing automation across the business and help drive adoption and influence decisions.
• Key contact for Salesforce team working on existing integration between Marketing Cloud and Salesforce.
• Segment and leverage the database for efficient campaign targeting. Identify innovative ways to segment audiences and challenge assumptions on best approach, working with data team where appropriate.
• Operational supervision of external design resources and/or internal IT resource to produce the above.
• Manage large work volumes by liaising with key clients on timescales, progress, sign off and deploying the changes live.
• Build and maintain relationships with Senior stakeholders, project sponsors and internal stakeholders with a vested interest or support facilitation of Digital projects
• Using our content management system to build and maintain web pages and other digital content supporting broader team where required
• Managing the web calendar so all BAU activity is logged for audit purposes and and key clients are informed of all activity in progress.
• Attend stakeholder meetings providing updates on digital and performance against KPIs
• Quality control of all digital updates to ensure they are of a high standard.
• Supporting on any ad-hoc projects and campaigns as required.
• Constantly keep up to date with industry innovation to open out new opportunities.

Key Capabilities: Essential

• Expert knowledge in Salesforce Marketing Cloud (Salesforce Marketing Cloud Email Specialist qualification preferable).
• Experience in coding HTML emails, understanding of email best practice
• Experience using SQL and AMPscript.
• Experience using Salesforce.
• Working knowledge of a web CMS; preferably WordPress.
• Working knowledge of Google Analytics and Adobe Analytics.
• Working knowledge of using HTML and CSS.
• Experience of managing large-scale updating of corporate websites, both updating content personally and liaising with key internal clients on sign off and deployment of changes.
• Experience using Jira or another project management tool an advantage.
• Experience of working within financial services an advantage.

Desirable

• Able to multi-task and balance competing priorities.
• Highly organised and structured approach to planning and executing tasks.
• A team player willing to get involved in all aspects of the business.
• Excellent communication skills.
• High level of literacy and attention to detail.
• Highly computer literate

Keyskills :
HTMLSegmentationautomationsalesforce marketing cloud