Marketing Automation Manager

Job Description

Chambers and Partners are currently executing on our business and digital transformation and as a result have an exciting opportunity for a data-driven Marketing Automation Manager, focused on driving sales effectiveness and improving our Pardot email campaignactivities.Working closely with the wider Marketing team and Sales, the right candidate will be responsible for owning the marketing automation strategy, building high-performing campaigns using best practice across email, landing pages and content. The successful candidatewill use insight to drive segmentation, lead-scoring, analytics and sales enablement.Main duties and responsibilities:

• Ownership of the marketing automation activities and plans across the customer lifecycle to drive marketing and retention campaigns. Work closely with the Head of Digital Marketing to Identify ways to innovate and drive effectiveness, suggesting new processesand areas to improve.

• Using your expertise in marketing automation, create timely, engaging, segmented communications to drive engagement and support the sales funnel, as well as defining a dynamic strategy to maximise retention.

• Deliver regular Salesforce / Pardot / Databox reports for relevant stakeholder on activity, being responsible for the management of tracking and measuring email marketing campaigns, including detailed success metrics and marketing impact, conversion andretention rates.

• Create a clear flow for nurturing leads, provided from the digital marketing acquisition team, events and conferences, webinars and other marketing activities.

• Working with the Salesforce Administrator, regularly review and oversee any improvements required within the CRM to ensure the smooth running of campaigns.

• Identify opportunities for Account Based Marketing and introduce a programme to drive it across relevant customers.

• Manage two direct line reports to help execute and deliver on business goals.

Skills and qualifications:

• Good understanding of Salesforce CRM for campaign reporting, data management and sales enablement.
• Experienced using marketing automation tools such as Pardot to build and execute on email campaign activity, devising practical ways to streamline processes.
• Able to derive tangible insights from data to optimise campaign activity.
• Experienced in building dynamic campaigns using marketing automation, understanding how to nurture leads and drive conversion.
• Experience working with large volumes of data for segmentation, cleansing and ensuring data quality is maintained and improved.

Person specification:

• Excellent written and verbal communicator used to communicating with a professional, discerning audience and a keen eye for detail.
• Posses a can-do attitude towards work, devising practical solutions to overcome challenges.
• Able to derive tangible insights from data to optimise campaign activity.
• Willing to innovate and test different approaches to understand what works and what doesnt and why using the tools at your disposal such as A/B testing.
• Degree qualified or relevant marketing qualification (e.g. Pardot Specialist certification).

About us:Chambers and Partners is the worlds leading legal rankings and insights intelligence company.For over 30 years, Chambers has differentiated the very best legal talent by identifying and ranking law firms and lawyers globally.The Chambers research methodology is unrivalled in accuracy, depth and quality, delivering indispensable data insights based on rankings that truly reflect ability and talent.Over the past 12 months, Chambers has embarked on a business transformation project, with the goal of building on its reputation as the gold standard in legal rankings and directories to develop a world class range of digital products and data analyticsservices.Our Purpose is to differentiate the best legal talent for when it really matters. Our Mission is to independently research the global legal market, to champion exceptional talent and deliver indispensable insights. And our Vision is a world where important legal matters are always addressed with the best intelligence and professional expertise, wherever it exists.We continue to invest and innovate to deliver data-led platforms, enabling law firms to provide the right services and in-house counsel to partner with the right firms.Equal Opportunity StatementWe are committed to fostering and promoting an inclusive professional environment for all of our employees, and we are proud to be an equal opportunity employer. Diversity and inclusion are integral values of Chambers and Partners and are key in our culture.We are committed to providing equal employment opportunities for all qualified individuals regardless of age, disability, race, sex, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. This commitment appliesacross all of our employment policies and practices, from recruiting and hiring to training and career development. We support our employees through our internal INSPIRE committee with Executive Sponsors, Chairs and Ambassadors throughout the business promotingknowledge and effecting change.

Keyskills :
LawMarketingMarketing AutomationMarketing CampaignsMarketing Manager