Marketing and Communications Manager

Job Description

We are looking for a creative and talented Marketing and Communications Manager to join our team. The key responsibilities of the role will be to create effective brand, marketing and sales strategies across all aspects of the companys activities and to maximise attendance and income from box office, café and bar sales and building hires with imaginative and effective campaigns.The company is at an exciting moment as we launch Abdul Shayeks first season as Artistic Director and with a new Executive team in place. We are looking forward to reopening our theatre and welcoming back our audiences, participants and artists after the challenges of the past year.We welcome applications from those looking to take the next step from a co-ordinator or officer role, as well as candidates who may be returning to work after a pause in their career or looking to balance a role with their wider parenting or caring responsibilities.Job Description Marketing, Communications and Sales: Plan and deliver Tara Arts campaigns including print, distribution, advertising, outdoor, social media, digital, FOH and promotions Develop and implement a communications strategy to ensure all stakeholders are kept up to date with information through the most appropriate channels Plan and deliver a marketing strategy to increase custom and sales for Taras café-bar and hires and events programme and position Tara Theatre as a community hub and resource To set and manage marketing and press budgets in collaboration with the Executive Director Analyse and report on the success of campaign delivery and include in future planning Liaise with agencies, designers and suppliers to ensure all campaign activity is planned and booked and assets are designed and supplied in a timely manner Oversee the design and artwork for each production, project and event, liaising with graphic designers, photographers, creative teams and co-producers Plan and oversee rehearsal and production photography Oversee the production and installation of all Front of House displays and signage in liaison with the General Manager and Technical Manager Keep up to date with the latest developments in marketing and advertising and propose new initiatives to help reach new audiences Build and maintain successful and productive relationships with artists, creative teams, co-producers, creative partners and tour venuesDigital: Develop and deliver Taras digital strategy, overseeing the companys online presence including website, digital and e-marketing and social media Support the executive in implementing Taras new brand and website and update the website with new content on an ongoing basis as and when required Manage Taras social media channels, including planning and scheduling posts and paid-for social advertising Report on social media and website traffic and growth and provide analysis of e- marketing campaign performance Oversee production of digital content for individual campaigns and organisational branding, publicity and information Manage Taras box office function and line manage box office assistants, ensuring box office and front of house staff have accurate information about productions and events Manage the Spektrix box office system, including setting up productions and events and ensure it is used effectively for marketing and audience analysis Manage Taras mailing list and create and distribute regular newslettersAudience Development: Work with the Executive to plan and deliver effective and creative audience development initiatives in line with the overall aims and objectives of Tara Arts Report on audience development initiatives, analysing data to provide insight into sales patterns and audience segments Analyse booking data to ensure effective use of the database and direct marketing activity Support the effective use of data and Spektrix as a CRM, ensuring GDPR requirements are adhered to Plan and oversee reciprocal marketing activity with other organisations Research and develop new audience segments as needed for each production, project or eventPerson SpecificationEssential: Proven experience of working in a key role in an arts marketing department, marketing or advertising agency, including experience leading on campaigns Creative flair and an imaginative approach to marketing campaigns and audience development Excellent copy writing, editing and proof-reading skills Experience using website Content Management Systems Experience with email marketing software and creating e-newsletters Sound knowledge and experience of managing Twitter, Instagram, Facebook and YouTube platforms Extensive knowledge of social media trends and tools Good working knowledge of Photoshop, InDesign or other Adobe Creative Suite software Excellent degree of accuracy and attention to detail A supportive, flexible and compassionate team member Interest in and understanding of Taras vision and valuesDeadline for applications is 10am on Monday 22 March 2021.First interviews: will take place during the w/c 29 March 2021 via video call.Second interviews: date tbcHow to ApplyDownload the detailed job application pack and equal opportunities monitoring form from the supporting documents below.