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Marketing Analytics Manager

Harnham - Data & Analytics Recruitment
Job LocationLondon
EducationNot Mentioned
Salary£60,000 - £75,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

MARKETING ANALYTICS MANAGER - LONDONUP TO £75,000THE COMPANYI have partnered with a broadcasting powerhouse looking to expand their Marketing Analytics & Measurement function. You will play a key role in generating insights across both ATL and digital channels, utilising statistical techniques.THE ROLEThe successful Marketing Analytics Manager responsibilities will include:

  • Generate insights for media and creative endeavours spanning both ATL and digital channels
  • Utilising commercial and marketing data from several sources to evaluate test feasibility e.g. accessing, cleaning, and updating data through GCP
  • Identify success measures and primary KPIs (covering commercial and brand metrics), as well as media metrics, ensuring the implementation of relevant tools and measurement trackers
  • Examine test data, assess statistical confidence, and support the wider team in translating test results into actionable insights
  • Using Matched Market Analysis and Power Analysis to determine test feasibility, campaign budgets, and test duration
YOUR SKILLS AND EXPERIENCEThe successful Marketing Analytics Manager will have the following skills and experience:
  • Extensive experience in programming languages Python and SQL
  • Background in a marketing, media agency, or a comparable client-side role
  • Proficient in employing advanced analytical methodologies, encompassing statistical analysis, familiarity with regression techniques, and the ability to construct visualisation tools
  • Insight into the role of marketing within a business, along with an understanding of the implications and data analytics requirements
  • Ability to collaborate effectively with the wider business e.g. Media Planning, Marketing, and Econometrics teams
THE BENEFITSThe successful Marketing Analytics Manager will receive a salary of up to £75,000, plus an array of additional benefits.HOW TO APPLY:Please register your interest by sending your CV to Harry Mincer via the apply link below.

APPLY NOW

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