IM EMEA Media Director

Job Description

BNY Mellon Investment Management is one of the worlds largest investment managers. We believe that the right results begin by being relevant to every client whether thats; access the way they want it, diversifying strategies, reassurance, or quality insights for better informed decisions. Thats why we have designed a model that is truly built around investors needs - bringing together world-class investment managers with best of breed talent and unique cultures to deliver investment outcomes. This is combined with the global scale and strength of BNY Mellon Investment Management - connecting investors with opportunities across every major asset class in more than 100 markets and 35 countries. Today, we have eight investment management firms in our stable: Alcentra, ARX, Dreyfus Cash Investment Strategies, Insight, Mellon, Newton Investment Management, Siguler Guff and Walter Scott. We believe this is how investing should be and we are looking for talent to help us deliver on our promise. BNY Mellon Investment Management is part of the BNY Mellon group (the corporate brand of The Bank Of New York Mellon). Overview: Social Media is a core part of the Global demand strategy and the global role is responsible for developing the Social Media strategy and execution plan for BNY Mellon Investment Management. This involves working closely with key stakeholders in Marketing, Sales and Compliance within BNY Mellon Investment Management and also counterparts in the Investment firms & Corporate teams. As well as setting out a clear vision, KPIs and roadmap for the firm, the expectation is that this role will act as a centre of excellence, providing best practice and consultancy for marketers and sales to enable delivery at scale To lead the formulation, development and implementation of paid strategy and plans for global markets. In doing so the role involves a deep understanding of the financial media in order to define and implement a robust strategy. The role also involves evolving the existing media strategy and is not limited to just BNY Mellon investment management. The Global Media Director will need to work across the enterprise to forge relationships with marketing contacts to enable joint media initiatives to offer best value both in terms of economies of scale and value to target audience Additionally working with the marketing team to ensure the effective execution of campaigns by supporting with media at global, regional and local levels, the enhanced use of data, in real time, is expected in order to illustrate success and examine future media investment. Responsibilities: Create an implement a strong vision for the new media function Identify and adapt media strategies at an appropriate level for the differing requirements of field marketing teams (global, regional, local) Review and, where necessary, change the existing media agency relationships Plan and manage annual budgets in line with business requirements. Ensure that the elements of the media plans required to support marketing plans are employed in the most efficient manner and that agreed deliverables are delivered according to the defined schedule. Build relationships across the enterprise, liaise and consult on media strategy and provide additional support an implementation where required Develop a data led strategy to track results and outcomes from all media investment Increase value for money within media. This may include more budget being allocated to media away from other channels or agencies, increased spending efficiencies, better alignment with audiences and reduction of outlay on non-value add activities. Establish and agree processes around the development, delivery and compliance of all media related materials eg adverts to deliver to campaign activities on time. Be involved with and consult on best practice around awards and events participation. Work as part of the Marketing team and contribute towards making internal and external processes flow smoothly and efficiently Keep sales, client services and sales support personnel fully informed of all media developments affecting the regions at all times. Qualifications Core Competencies: Building Organizational Talent Change Leadership Client Orientation Developing Partnerships Driving Execution Operational Decision Making Global Acumen People Management Competencies: Attracting & Retaining Organisational Talent Developing & Coaching Others Managing for Results BNY Mellon is an Equal Employment Opportunity Employer. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums. Primary Location: United Kingdom-Greater London-London Job: Asset Management Internal Jobcode: 85405 Organization: Global Distribution Admin-HR11424 Requisition Number: 2106991