Head of SEO

Job Description

Head of SEOSalary: £55-75k plus bonus on topLocation: London (hybrid working of Tues-Thurs in the office an option, if preferred)*Please only apply if you have relevant working experience in the betting/online gaming industryAbout UsWe are a fast-growing digital media company, a team of digital experts building unique platforms in the betting/gaming industry. We are product owners and investors who are passionate about the £5.5bn market we work in. Our products provide our users withvaluable information for the industry and allow them to use our tools to compare and make educated decisions.We offer a unique combination of digital marketing - including affiliation marketing, platform development, content creation & acquisition strategies. We build purposeful and measurable SEO & PPC strategies for our websites and are specialists in acquisitionand retention, search engine, data analytics and social/affiliate marketing.Join our dynamic team as an SEO Expert, where you will play a pivotal role in enhancing our online visibility, driving organic traffic, and ensuring the best SEO practices are implemented across our digital platforms. We are in the competitive niche of gamblingand affiliate marketing, and were looking for a proactive individual who can lead our SEO initiatives and collaborate effectively with our content and design teams.Key Responsibilities:Technical SEO:

• Ensure that all updates on our websites are implemented in line with the best SEO practices.
• Implement technical features to enhance our visibility on search engines.
• Stay updated with the latest SEO trends and algorithms to ensure our website remains compliant and optimized.
• Monitor website performance, identify issues, and recommend solutions to improve site speed, mobile responsiveness, and other technical aspects.

Content Collaboration:

• Collaborate closely with our content team to guide content creation that aligns with SEO strategies.
• Provide monthly content optimization recommendations and topic suggestions based on keyword research and industry trends.
• Work with our in-house design team to ensure content is visually appealing and optimized for SEO.
• Leverage your experience in the gambling industry or similar affiliate marketing niches to guide content strategies.

Link Building:

• Understand, strategize, and implement effective link-building campaigns.
• Evaluate and improve our current link-building strategy, ensuring high-quality and relevant backlinks.
• Collaborate with external partners and agencies to optimize our link-building efforts.

Essential Skills:

• Strong knowledge of technical SEO.
• Proficiency in keyword research and SEO tools such as SEMrush, Ahrefs, or similar.
• Experience in content optimization and collaboration.
• Understanding of link-building strategies and techniques.
• Familiarity with the gambling industry or similar affiliate marketing niches.
• Strong analytical skills with the ability to analyze data and provide actionable insights.

Beneficial Experiences:

• Hands-on experience with Google Analytics, Google Search Console, and log analysis.
• Previous experience in managing or collaborating with external SEO agencies.
• Knowledge of web design and development principles related to SEO.
• Experience in conducting competitor analysis and benchmarking.
• Familiarity with other digital marketing channels such as PPC, social media, and email marketing.

Additional Information: The ideal candidate will be a self-starter with a passion for staying updated with the ever-evolving world of SEO. Your ability to think strategically, work collaboratively, and drive results will be key to your successin this role. Join us and be a part of our exciting journey to the top of search engine rankings!

Keyskills :
MarketingSEOGoogle Analytics