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Head of Marketing Technology and Data

Totum
Job LocationLondon
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

We are excited to be working with one of the world’s leading global law firms on a role that blends cutting-edge technology with strategic insights. This law firm is seeking a dynamic individual to lead the Marketing Technology & Data function and play apivotal role in the global Business Development & Marketing (BD&M) team.Your Impact:As the Head of Marketing Technology & Data, you will shape the future of the BD&M function, collaborating with global teams across the UK, EMEA, APAC, and the Americas. You will lead, innovate, and optimise the firm’s technology landscape, turning data intoactionable insights.Key Responsibilities:

  • Technology Roadmap - Develop and manage a technology roadmap for the function, working closely with the Technology and Data teams and BD&M leadership.
  • Data-Driven Strategy - Ensure Data Principles are integrated into the technology roadmap, fostering a data-driven approach to strategic planning.
  • Technology Oversight - Oversee and evolve existing BD&M technologies, including CRM, email marketing, and web platforms.
  • Measure ROI - Develop approaches to use technology and data for measuring BD & Marketing activity and ROI.
  • Data Insights - Provide data and insights to strengthen client relationships and support the business in compliance with the firm’s Business Intelligence reporting standards.
  • Global Representation - Act as the BD&M representative on firmwide data strategy and technology projects.
  • Best Practices - Develop and implement best practices and training for BD&M technology usage.
  • Market Insight - Monitor marketing technology in the industry, making recommendations for enhancing BD&M operations.
  • Vendor Relations - Manage vendor relationships to ensure service standards and spend efficiency.
  • Data Compliance: Lead on data compliance, including GDPR, and ensure alignment with relevant regulations and firm policies.
If youre passionate about technology, data, and innovation, and have demonstrable experience of similar roles in professional services, this is your opportunity to lead and make a significant impact.Equal OpportunitiesAs a responsible business, it is important that we represent the diversity of our people, our clients and our communities. We believe that the firms that thrive are those with the most diverse team; thats why we work so hard to source the best talent fromthe broadest pool possible. As an equal opportunities employer we strive to accommodate anyone who may have specific needs. If you require reasonable adjustments to be made during the selection process, please talk to a member of the recruitment team so thatany required adjustments can be made in advance.

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