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Head of Marketing - Orthopaedics

Human Capital Partners Limited
Job LocationLondon
EducationNot Mentioned
Salary80,000 - 90,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

A global leader in private Healthcare seek an experienced Head of Marketing for their orthopaedics business. You will work with colleagues across the business to bring new propositions to market, based upon a deep understanding of customer needs and behaviour.And you will ensure the buy in of all key stakeholders to the service line marketing initiatives and campaigns.The Head of Marketing will be responsible for:

  • Ensure that the service lines have relevant and deliverable USPs, that clearly articulate their (superior) quality proposition and benefits
  • Agree these USPs with, and communicate them to, all key internal stakeholders
  • Work collaboratively with key stakeholders, especially service line leads, CEOs and Business Development Team, to ensure that the service line marketing strategy is in line with the overall service line strategy
  • Work with marketing colleagues, service line leads and CEOs to promote the service lines to GPs and consultants both within and outside of the UK.
  • Ensure that the service line messages and propositions are appropriately delivered on line and in all printed material
  • Gather and promote service line content on line and in PR, including patient case studies and consultant bios
  • Work with the campaigns team to ensure that the service lines receive appropriate promotion and support
  • Work with the marketing brand and campaigns team to ensure that the service lines are appropriately branded
  • Work with relevant partners (e.g. charities) to forge valuable relationships that support the service line strategies
  • Ensure that you have a deep understanding of customer needs within your service line
  • Ensure that these are understood by the business, and used to drive prioritisation and activity
  • Keep abreast of competitor activity within your service lines, and ensure that this is communicated and responded to appropriately
  • Champion (and project manage where appropriate) the development of new customer propositions within the service lines, ensuring that they are brought to market in a timely and effective manner
  • Assess and recommend market opportunities for new service propositions
  • Liaise with and support the UKs corporate sales team to build their needs and requirements into service development
Education and qualifications
  • Educated to Degree Level or equivalent relevant experience
  • CIM qualified at diploma level
  • Ideally a degree in communications / marketing

Keyskills :
MarketingPrivate Healthcare

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