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Head of Marketing Europe

Gray Global Placements
Job LocationLondon
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Head of Marketing - Europe Starting immediately, a leading global provider of new generation IT solutions is looking for a Head of Marketing - Europe’, to be responsible for creating and implementing campaign-based marketing initiatives to support European sales and product teams.The candidate will have a deep understanding and proven track record of leading the strategic and tactical execution of marketing campaigns in the region; including events, advertising and digital promotions. S/he will work to increase the awareness and positioning of the company across Europe, create lead generation opportunities, and work with Sales to execute Account Based Marketing (ABM) campaigns to targeted airlines, travel and transport companies and hospitality companies throughout the region.S/he will develop appropriate regional strategies and content that complements the global vision and brand, and proactively manage key relationships with sales, suppliers and internal stakeholders. The candidate must be able to work hands-on with multiple teams simultaneously and be responsive in a fast-paced and dynamic environment.Essential Duties and Responsibilities

  • Full ownership for developing and implementing strategic marketing and lead generation campaigns within the European region in support of company revenue goals
  • Collaborate with sales teams to drive marketing efforts targeted at existing and new accounts in the region (ABM)
  • Develop multi-channel marketing initiatives in support of an overall event focused strategy; define and create tactics to support a range of different events and meetings using digital, print, social media, digital advertising and other appropriate channels
  • Attend and/or support live and online events
  • Work closely with sales and product teams to develop product understanding to drive value proposition and content generation messaging appropriate for the region
  • Bringing successful lead generation campaigns for complex SaaS products, from conception, through to execution and reporting stages
  • Ensure accurate lead tracking and reportability of campaigns. Report on campaign performance as directed using Salesforce, Marketo and other tools
  • Devise new and innovative ways to market products and services to the target audience
  • Fluent in English
    • Desired Characteristics
  • Minimum 10 years in leading marketing role
  • Hands-on performer with all round background in a variety of marketing channels
  • Possess a combination of strategy and execution skills at the enterprise level
  • Results driven - able to execute with high personal accountability
  • Significant experience in a variety of events
  • Bachelor’s degree required, other relevant advanced degree desired
  • Previous experience with Salesforce and a marketing automation platform - Marketo, Eloqua, HubSpot etc
  • Experience in Airline, Cruise Ship, Travel, Transportation or Hospitality sectors
    • TravelThis position requires regular travel, approximately 20%-30%. Most travel is outside the local area and overnight. Some of the travel is international.We offerYou can look forward to:
  • Working with the latest technologies
  • Operating with the brightest minds in the industry
  • Gaining in-depth domain knowledge
  • Receiving global exposure
  • Benefiting from continuous learning programs
  • Performance-based career growth
  • Imbibing excellent work culture
  • Competitive compensation and company paid employee benefits
    • Work AuthorizationMust be authorized to work in the UK and hold a valid passport.LocationRemote working currently.Choice of remote or office-based in future. Required skills
  • Airline
  • Tactics
  • SaaS
  • Key Relationships

    • Keyskills :
    Airline Tactics SaaS Key Relationships

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