Head of Channel Marketing

Key responsibilities and accountabilities:

Lead, manage and develop the channel marketing team of three, plus one contractor. The team comprises two marketing managers (one a contractor), a customer journey manager and a marketing executive
Liaise closely with the head of marketing, business development, core marketing team heads and external agencies to develop the channel marketing strategies, plans and budget.
Implement the channel marketing strategy, with the core marketing teams and external agencies, to deliver effective channel specific marketing activity, which is high quality, compliant and targeted.
Putting our clients first, ensure that all marketing activity is compliant and treats our customers fairly
Evaluate marketing activity and share insight and recommendations for continual improvement. Establish a reporting framework against agreed KPIs.
Manage the channel marketing budgets ensuring value for money
Ensure alignment with the overall brand and corporate marketing strategy and messaging.
Represent the team at a senior level on marketing related projects
Working with the Head of marketing on brand strategy and development

Skills required for the role:

Extensive experience in an institutional and intermediary/retail marketing role in the asset management industry.
Excellent knowledge of the institutional and wholesale channels (UK and European)
Demonstrated experience in leading marketing strategy and managing resources to deliver integrated marketing activity
Strong investment product knowledge across asset classes.
Industry level qualification such as IMC qualification or marketing diplomas a plus
Thorough understanding of compliance requirements and marketing to multiple jurisdictions for both intermediaries and end clients.
Independent and strategic thinking as well as good interpersonal and influencing skills.
Good knowledge of sales force

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