Global Category Content Intelligence Manager

Job Description

Company DescriptionPlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Medias three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data andTechnology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerfulconsumer experiences. GSK is one of Publicis Medias biggest clients globally.Job DescriptionWe are currently looking for a Content Intelligence (CI) Manager, working with GSKs global brand teams (Global Categories).Content intelligence is about seeking out all that we can learn about how content works in the real world and using that knowledge to create content that really clicks. As CI Manager, you will enable the flow of insight through the end-to-end content productionprocess and deliver actionable content data and insight to inform the creation and optimisation of high-quality content for global campaigns across several well-known global brands, while reducing creative waste and cost per asset.What youll do: Source data from a variety of sources (social listening, web analytics, search and web trends, media and campaign performance, etc.) and provide insights to inform creative briefs, optimise in-flight creative, and learn from completed campaigns Interpret creative performance studies and reports and turn the results into actionable recommendations which creative and brand teams can use to generate engaging creative Create compelling visualizations of creative performance to engage brands and drive insight Work collaboratively with brand team members, helping them to understand the data and what can be done with it Perform detailed analyses of global brand campaign creative performance to identify opportunities for future market optimisations and/or creative testingProactively explore the data at your disposal to seek out and identify brand-specific asset trends based on real-world market data, to help inform creative and production briefing Delve deep into brands campaign and asset market adoption reports, analyse data to determine what the most adopted / used assets have in common and make recommendations for future toolkits / iterationsQualificationsWere looking for Experience understanding how to use data to build or optimise content - either agency, consultancy, client-side, or tech Experience extracting insights from a wide variety of data sources, using tools across various channels (e.g. social listening, search trends, website analytics, dashboarding tools, etc.) and proven ability to articulate how those learnings can be appliedin practical terms Comprehensive knowledge of the global digital media landscape, including major social media platforms (e.g. Facebook, Instagram, YouTube) and their formats Understanding of paid digital media and/or the content creation process Effective time-management, impeccable attention to detail and a compulsive ability to stay organizedIts also nice if you haveBeen in a data analysis role, or a role where data analysis and interpretation was a major part of your day-to-day work (e.g., digital marketing, social media marketing, creative analytics) Experience with data-driven, dynamically generated creative Worked within a media, production and/or creative agency environment Consumer healthcare brand knowledge Familiarity with global to local team dynamics in a complex, matrixed environment Experience working in cross-disciplinary project teams, where you may be the only data and insight person in the teamAdditional InformationAs part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us